8 Best Real Estate CRM Software for 2023
This article is part of a larger series onHow to Become a Real Estate Agent.
Real estate client relationship management (CRM) software streamlines the process of managing property transactions, contacts, and monitoring listings. The best real estate CRMs also have features for generating leads, automating and tracking client activity, communicating with team members and prospects, and marketing to clients through email, phone, online advertising, and social media. We looked at several real estate CRM software options for agents and brokerages and narrowed it down to the eight best CRMs for real estate.
Based on our in-depth analysis of over a dozen CRMs, here are the eight best CRMs for real estate agents, teams, and brokerages:
- Zoho CRM:Best for extensive customization options and third-party integrations
- Pipedrive:Recommended for agents, teams, or brokerages that want a low-cost CRM with a mix of essential features
- Real Geeks:Ideal for budget-conscious real estate agents needing an all-in-one real estate CRM with built-in lead generation and marketing tools
- Copper:Top choice for professionals that use Google Workspace and want to streamline operations across departments
- LionDesk:Recommended CRM for real estate agents and teams looking for multichannel communication capabilities
- HubSpot CRM:Excellent CRM for real estate agents and teams focusing on content marketing
- Wise Agent:Best CRM for real estate marketing tools, resources, and support
- IXACT Contact:Great option for rookie real estate agents who are new to the real estate industry
Real Estate CRM Software Comparison Table
CRM Software |
Starting Price |
Free Trial |
Marketing capabilities |
Customer Support |
---|---|---|---|---|
|
$0 |
✓ |
|
Email, phone, live chat & scheduled assistance |
|
$21.90 per month |
✓ |
|
Email & live chat |
|
$299 |
✕ |
|
Phone |
|
$29 per month |
✓ |
|
Email & phone |
|
$39 |
✓ |
|
Email, phone & live chat |
|
$0 per month |
✓ |
|
Email, phone & live chat |
|
$32 per month |
✓ |
|
Email, phone & live chat |
|
$45 per month |
✓ |
|
Email, phone & live chat |
Not sure of which real estate CRM is best for your business? Take this quiz to start exploring CRM options.
Which real estate CRM software is right for you?
Zoho CRM: Most Customizable CRM With Integrations
Pipedrive: Most Affordable Real Estate CRM for Growing Agents & Teams
Real Geeks: Best All-in-One Real Estate CRM for Lead Generation & Marketing
Copper: Best CRM for Google Workspace Users
LionDesk: Best for Multichannel Communications
HubSpot: Best CRM for Content Marketing
WiseAgent: Best Real Estate Marketing Resources & Support
IXACT Contact: Best for New Real Estate Agents
How We Evaluated the Best Real Estate CRM Software
When searching for the rightCRM systemfor your real estate business, a few of the most critical factors to look for are ease of use, automation, and nurturing tools. We measured the best real estate CRM by evaluating pricing and capabilities specific to real estate businesses, such as functions for promoting services to buyers or sellers, tools for posting up-to-date property listings, and capabilities for managing transaction opportunities. In addition, factors associated with product usability and customer support were evaluated.
Based on our evaluation, Zoho CRM is the best overall choice for its extensive number of features and product integrations that automatically customize the platform for your needs. Its automated workflows, customizable pipelines, and affordable pricing help real estate agents work independently or within a team with more efficiency and confidence. Plus, they offer a free forever plan, so there’s no risk for you to try it today.
The tabs below offer insight into our evaluation process for choosing the best real estate CRM software options:
25% of Overall Score
When evaluating each real estate CRM, we considered access to free account options, varying subscription plans, and whether or not monthly billing plans are available.
25% of Overall Score
We reviewed features that are staples to most real estate CRMs like customizable pipelines, reporting and analytics, contact management, task assignments, and integrations.
15% of Overall Score
Features like a mobile app, lead rotation, email and other marketing tools, listing management, data tracking, team collaboration tools, website and landing page creators, and deal management were considered as they are highly beneficial for real estate businesses.
10% of Overall Score
Based on customer feedback for each CRM, with particular attention given to reviews and popularity of the product, to certify the CRM meets user satisfaction.
10% of Overall Score
The functions of any application are only as beneficial as it is usable. These criteria were analyzed by knowledge required to set up the CRM, skills needed to operate the platform, and the intuitiveness of the user interface.
10% of Overall Score
In addition to our first-hand experiences with the providers, we evaluated what other users say about each of the best real estate CRM platforms. These criteria consider how customers feel based on their reviews to gauge ease of use, value for money, and how beneficial some built-in features are to users.
5% of Overall Score
Extensive support and service can prevent issues a user might encounter. These are evaluated in terms of customer service hours and availability of support through various channels like phone, live chat, and email.
Bottom Line
Choosing the best real estate CRM software will go a long way in building your business. Whether you are an independent agent, part of a team, brand new to the industry, or highly experienced, there is a real estate CRM that can fit your needs. Consider Zoho CRM for your real estate needs because of their highly customizable platform with extensive integrations.