144 Real Estate Words & Examples to Boost Your Listings
Gina is a licensed real estate salesperson, experienced trainer, and former high school educator of 1,000+ learners. She writes for Fit Small Business with a focus onreal estatecontent.
Jealie is a staff writer at Fit Small Business, specializing inreal estateeducation.
This article is part of a larger series onReal Estate Lead Generation and Marketing.
Property descriptions should contain evocative home description words that paint an image of the property, neighborhood, location, and features such as the kitchen, living room, and bathroom. Real estate words like “move-in ready,” “professionally decorated,” and “perfectly priced” help your property listings stand out and attract qualified leads. We’ve compiled a list of the top 144 real estate descriptive words and examples to help you write your own creative property listing descriptions.
Having a list of real estate words at the ready will assist in writing your descriptions. Download all the words from this article below:
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The better you can describe a home to prospective buyers, the more likely you’ll reach the right people. Consider employing a search engine optimization (SEO) service like Semrush to improve the effectiveness of your real estate words. Semrush is an online marketing tool that assists in identifying national and local keywords with high search traffic and topics relevant to your target audience. Check out Semrush’s vast features and give it a try today to optimize your content marketing.
16 Real Estate Words for General Use
General real estate words are adjectives for real estate that can be used to describe the property itself or the features of the property. Remember to use these descriptivereal estate keywordssparingly so you don’t overwhelm the property description with broad or blanket statements.
例如,是一个“可爱的重建沿海回家”specific use of the words to describe the ambiance and condition of the home rather than “lovely home,” which leaves little detail of the property. Or using “breathtaking fireplace” is preferable to promoting the “breathtaking house,” as there are too many features in a house to make a blanket statement about it being “breathtaking.”
These are 16 real estate adjectives and words that can be used to describe the property or property features:
|
alluring |
captivating |
beautiful |
striking |
|
pristine |
宽敞的 |
refreshing |
must-see |
|
breathtaking |
bright |
one-of-a-kind |
move-in ready |
|
detailed |
lovely |
desirable |
prime |
In this example, the listing agent uses many general use words to enhance the description of the property listing, like “highly sought after,” “upgrades,” “move right in,” and “convenient.” The agent mentions how there are a lot of “new” features in the home. Without even looking at the listing photos, buyers can envision the quality and space of this property, which will encourage them to inquire about a showing.
Example of property description with effective home description words (Source:Trulia)
This property listing includes many words to describe a home and convey that the current owners have taken care of this home well. Those include “wonderful,” “updated,” and “lovingly maintained” to demonstrate that the property is ready for a buyer immediately.
Zillow property description/overview (Source:Zillow)
Pro tip:If you know details like the homeowner’s association (HOA) fees, age of appliances, and dates of renovations or upgrades, use them in your property description to target your audience and entice buyers that would be ideal for this property.
20 Landscape & Exterior Real Estate Words
Landscape and exterior real estate words describe the immediate surrounding of the property and yard. They should establish the tone for what purchasers will notice when visiting the house. Describe the primary location of the home using street-specific phrases, such as “tree-lined street” or “cul-de-sac.” If the property has an upgraded facade, a spectacular view, or a distinctive yard feature, adding the “beachfront” or “skyline view” will increase the appeal.
In addition, many owners like to spend just as much time outside of their homes as inside, especially in warm climates. If you have a property listing with incredible backyard or outdoor features, you should also flaunt them in your description. This could be a “heated in-ground pool with luxury spa” or an “oversized private deck for BBQing and entertaining.”
在这里are 20 of the best real estate advertising words to use to describe the landscape and exterior of a property:
|
backyard paradise |
[#] car garage |
landscaping |
manicured lawn |
|
beachfront |
curb appeal |
fenced-in |
[type of] siding |
|
new roof |
skyline views |
deck |
cul-de-sac |
|
porch |
oasis |
in-ground pool |
lanai |
|
outdoor bar/kitchen |
barbecue ready |
solar panels |
balcony |
Since this property’s most outstanding features center around the home’s exterior, the real estate agent begins the property description with an emphasis on the backyard amenities. Words like “oasis,” “sparkling,” and “endless year-round” are a perfect way to target buyers who are focused on outside activities and entertaining at their new home.
Example of landscape and exterior words (Source:Trulia)
While the previous example focuses on the backyard features of the property, this listing highlights the home’s curb appeal. It mentions the “double front porches” and “white picket fence” as well as examples that can resonate with homeowners, like “sipping coffee on your deck while the dogs stretch their legs.” This is a clever way to make potential buyers envision themselves living in the house, encouraging them to inquire about the listing.
Landscape and exterior words examples (Source:Zillow)
Example of Zillow Premier Agent client profile (Source:Zillow)
In 2022, Zillow had about60 millionunique monthly visitors, making it the most visited property listing website. Become a Zillow member to guarantee that as many potential buyers will see your property listings as possible. As a Zillow Premier Agent, you can alsoclaim your listingsto gain exclusive leads and appear in search results under other property listings in your area. Start generating leads for your real estate business today with a free Zillow account.
16 Neighborhood & Location-centric Real Estate Words
One of the top preferences of homebuyers is location, which is why the age-old saying “location, location, location” reigns supreme in the real estate industry. Although the ideal neighborhood could range from a quiet, rural area to a busy, metropolitan city, clients typically want a location that fits their lifestyle needs.
Include noteworthy historic landmarks, local establishments, and distance—from the property listing to transportation and other vital services. For example, if a park is nearby, you can add “3 blocks from a tree-lined local park that hosts community activities” or “centrally located to shopping centers for convenience to groceries, clothing, and restaurants.”
在这里are an additional 16 real estate buzzwords you can use:
|
close to town |
close to public transportation |
tree-lined |
picturesque |
|
centrally located |
inviting |
[insert #] miles to [location] |
local parks |
|
historic |
gated |
prestigious |
upscale |
|
[insert #] blocks to [insert location] |
nearby |
accessible to [location] |
downtown |
Pro tip:When describing the distance between locations, avoid using “steps,” “walking distance,” or other similar references. Fair housing requires descriptions to be inclusive to all people and abilities. Read more in our articleFair Housing Definition: A Comprehensive Guide for Real Estate Agents.
This agent uses many real estate advertising words to boast the amenities of the property’s location and neighborhood. Words like “located in the sought-after Milk District” and “conveniently located and close to local restaurants, coffee shops, bars, shopping, yoga & fitness, parks, bike trails.”
Property details with neighborhood and location-centric words (Source:Realtor.com)
This Boston listing takes great care in describing the location and surrounding neighborhoods as one of the home’s focal points. Mentioning local parks, hot restaurants, and popular grocery stores effectively draws an audience who wants to experience the city and suburban activities and lifestyles.
Listing describing location and neighborhood with real estate buzzwords (Source:Realtor.com)
Professional services offered by Fiverr (Source:Fiverr)
如果你不是一个作家,考虑使用freelancer from Fiverr to help you cultivate your property listing descriptions. For as low as $5, hire a vetted Fiverr freelancer to assist with your writing and other projects like graphic design for logos. They can also help design yourreal estate websiteor create print marketing materials.
12 Real Estate Descriptive Words Related to Price
Due to the importance of price in a homebuyer’s decision, some of the best words to use in real estate listings are price-related. While you should avoid phrases like “cheap” or “expensive,” which may narrow your audience, you may still express the listing’s affordability using subtle words. Use phrases like “perfectly priced for the current market” or “motivated seller” to let buyers know that the seller is open to offers and that the property is priced lower than it usually would be.
In addition, you can use price-related words to target your intended audience. For instance, if you’d like to attract investors or home flippers, you can include “Bring your design ideas and make this home your own” or “improvements needed” to show that buyers will need to invest money into the property, reflected in the lower price. Or you can mention “tenants currently in the property” to signify to buyers or investors that the property has money-making potential.
在这里are 12 other price-related word options:
|
affordable |
priced to move |
perfectly priced |
well-priced |
|
联合国定价dervalue |
valuable |
价格出售 |
motivated seller |
|
reasonably priced |
energy-efficient |
state-of-the-art |
investment |
While there have been updates to this listing, the real estate agent knows additional improvements are needed. She signifies this by directly speaking to “homeowners and investors” in her description and stating that the home is “priced to move.” Using these house descriptive words invites home-flippers, investors, or homeowners who want a fixer-upper they can make their own.
Example of property description that directly speaks to buyers and investors (Source:Zillow)
This property listing specifically speaks to investors or home-flippers rather than first-time homebuyers or individuals looking for a move-in ready home. Using words like “cash only,” “needs work,” and “sold as-is” lets readers know that the seller is prepared to offload the property as soon as possible, but only to serious buyers.
Property description that specifically speaks to investors (Source:Realtor.com)
16 Interior Design Real Estate Words
Savvy homebuyers seek homes that fit their tastes, which makes it important for agents to describe the home’s interior to appeal to specific buyers. Clients will look for features that speak to them, like “archways,” “floor-to-ceiling windows,” and distinct architectural styles or themes. These styles can include southwestern, farmhouse, colonial, and Cape Cods. Each style has particular interior features that fit the motif and make the house stand apart from others.
While not all interior design elements are worth highlighting in your listing, it is worth mentioning particularly unique, attractive, or desirable aspects of the home. There are more general descriptive words like “modern” or “recently renovated,” but if you can use those words in combination with some of the below descriptors, you can attract a target audience to your property listing.
在这里are 16 words to use to describe the interior or a home:
|
remodeled |
sun-filled |
floor-to-ceiling windows |
professionally decorated |
|
满地毯(或)硬木 |
modern |
层压板flooring |
clean |
|
classic |
minimalist |
farmhouse |
coastal |
|
archways |
ranch |
contemporary |
rustic |
Right off the bat, this real estate agent leans on the colonial aesthetic of the home by mentioning “archways,” “french doors,” “picture frame hardwood floors,” and “original bookcases and windows.” This will draw their attention and inquiries for buyers searching for a 1920s to 1930s home.
Property descriptions with interior design words (Source:Zillow)
While a bungalow denotes a smaller home, this listing boasts many modern environmental features that target eco-minded individuals. Showcasing features like “electric car charger” and “solar panels” is a clever way to attract a specific audience looking for bungalow elements with a contemporary twist.
Listing boasts modern environmental features (Source:Realtor.com)
Social media post creator (Source:Constant Contact)
Along with advertising properties on listing websites like Zillow, Realtor.com, and Trulia, it’s essential to use other real estate marketing methods. For instance, posting on social media increases your exposure and generates additional leads for asuccessful real estate business. Outsource your posting efforts by using a digital marketing service like Constant Contact. This tool manages your Facebook, LinkedIn, Instagram, and Twitter accounts to raise brand awareness, post relevant information, and improve your local presence.
12 Living Room Real Estate Words
The living room is the home’s focal point because people gather for parties, sports games, holidays, and various special occasions. It should be a comfortable and inviting place to draw homebuyers to the listing. Also, it is often the largest room and first impression when you walk into a home. Adding words like “vaulted ceiling” or “custom hearth fireplace” highlights details of the living room to convey space, togetherness, and comfort.
Use language that describes the space architecturally and include an idea of the furniture that can fit in the room to give buyers spatial recognition of the size. For example, “the living room can comfortably accommodate a sectional couch, entertainment unit, coffee table, and end tables.” This will give the buyer a mental picture of the space rather than just the room’s square footage.
Twelve other real estate words you can utilize are:
|
beamed wood ceilings |
rec room |
well-lit |
vaulted ceiling |
|
den |
brick fireplace |
designed for entertaining |
great room |
|
sun porch |
host parties/get-togethers |
宽敞的 |
Large enough for [furniture] |
This example describes special features of the living room, such as a “gas fireplace,” “French doors,” and “coffered ceilings.” In addition, it explains the layout of the property using the living room as a focal point between the kitchen and outdoor space to give potential buyers a bigger picture of the home.
Home descriptive words used to highlight living room (Source:Zillow)
The living room is clearly the property’s centerpiece in this property description. The agent applies additional adjectives to the living room features to strengthen their attractiveness, such as “gorgeous boxed beam ceilings and ample built-ins for storage,” “spacious,” and beautiful hardwood floors.” For potential buyers whose highest preference is a substantial living room, this listing will attract their attention.
Real estate descriptive words for living room examples (Source:Realtor.com)
20 Kitchen Real Estate Words
Along with the living room, the kitchen is a place of togetherness where people cook, store appliances, gather for holidays, and have workable space. Therefore, describing a kitchen in real estate listings highlights standout features that showcase function, space, high-quality design, and upscale amenities. Also, since a kitchen is one of the more expensive rooms in a home to rebuild or renovate, it’s in a homebuyer’s best interest if the kitchen is in decent to upgraded shape when they move in.
Use real estate terminologies like “custom cabinets” and “marble island” to express space and design quality. Identify whether the kitchen runs on gas or electricity and which appliances will be included in the purchase. Highlight special features not typical in every kitchen, like a “wine refrigerator” or “cabinet underlighting.”
Be sure to use combinations of the 20 words below to reflect these elements and entice buyers who love to cook:
|
stainless steel |
gas stovetop |
gourmet |
dry bar |
|
double-oven |
dry bar |
island |
breakfast bar |
|
granite |
maple |
custom-built |
innovative |
|
upgraded |
ultra-modern |
eat-in kitchen |
chef-grade appliances |
|
marble countertops |
pantry |
galley kitchen |
beverage fridge |
This kitchen description showcases the beauty and functionality of the kitchen by using phrases like “abundance of natural light,” “executive eat-in island,” “soft close cabinetry,” and “XLG walk-in pantry.” Individuals reading this description can clearly understand the style and space that the kitchen boasts in this home.
Kitchen descriptions examples (Source:Realtor.com)
这个清单的例子说话直接的潜力buyers who enjoy cooking and entertaining. Calling the kitchen a “chef’s kitchen” and mentioning the Viking appliances and wine refrigerator highlight expensive and valuable features of the space.
Example of kitchen house descriptive words (Source:Realtor.com)
Pro tip:If you know the brand name of an appliance or type of materials used in the kitchen, add them to your description. For example, being specific with “1-year-old Samsung Chef Collection stainless steel appliances” or “quartz Caesarstone countertops” will include details to entice buyers.
16 Bedroom Real Estate Words
Since each bedroom is the private space of the person who occupies it, you want to describe the room as one of relaxation and comfort. For example, descriptive real estate words for the guest room might include “cozy” to show comfort, while the primary bedroom might be portrayed as a “retreat” to convey both luxury and a sense of privacy.
You can also use descriptive language, like “can fit a queen or king size bed comfortably” or “perfect for bunk beds or a twin bed,” to allow buyers to understand the space they are working with and know whether the home is a good fit for themselves, their families, or guests. If you also have a room that can function as something else or is a bit small to fit a full bedroom, feel free to mention other options in your description to be inclusive, like a “flex room” or office.
An additional 16 bedroom words associated with real estate are:
|
retreat |
sanctuary |
private |
terrace |
|
ensuite bathroom |
primary bedroom |
hardwood (or) carpeting |
sunlight |
|
suite |
intimate |
walk-in closet |
fireplace |
|
peaceful |
quiet |
guest bedroom |
fit for a [bed size] bed |
This listing description doesn’t even call the bedroom as such but describes it as “make you feel like you’ve walked through the double doors into an expensive hotel suite” with a “Black accent wall with parallel geometric wood framing and designer ceiling.” Also, as part of the bedroom, the description describes the bathroom attached to the primary bedroom to entice the reader further. It goes in-depth with the second bedroom, describing it as a “spacious secondary bedrooms with crown molding, modern fixtures, and plenty of windows and closet space.”
Real estate marketing words to describe bedroom (Source:Realtor.com)
This real estate agent highlights the bedroom and offers advice for future homeowners by mentioning the “built-in sliding glass door” attached to the bedroom. She states you could eventually expand to a private balcony for even more bedroom space and luxury. Also, she references the “current work-from-home environment” as a selling point for making one of the bedrooms into an office. This is very clever as many people work from home and need a professional space.
Realtor words to highlight bedroom features (Source:Zillow)
Market Leader’s customizable websites (Source:Market Leader)
To further showcase your listings, consider creating your personal professional real estate agent website that houses all your listings. Subscribe to a real estate marketing company like Market Leader to help you create websites with customdomain namesfor your business. Market Leader creates fully optimized websites with a highly customizable IDX home search function. Collect visitor contact information directly from your website and convert real estate leads today.
For other website builders, check out our articles:6 Best Real Estate Website Builders for 2023and6 Best Real Estate Lead Generation Companies 2023.
16 Bathroom Real Estate Words
Bathrooms are a homebuyer’s private space for cleanliness and self-care and should be described as such. There should also be a level of functionality applied to bathroom descriptions for storing products, linens, and so forth. Use words that signify luxury, personal space, and freshness to capture this effectively. For example, you can mention a “copper-gilded double vanity” or a “spa-like bath.”
Also, multiple bathrooms are always a plus, even if just a half bath contains a sink and toilet. Make sure to mention the number of bathrooms in your description as well as the location of these bathrooms. For instance, if one bathroom is in the primary bedroom and the other by the living room, you can describe it as “two full bathrooms: one is an en-suite attached to the primary bedroom and the second attached to the living room perfect for use when you have guests visiting.”
Check out these 16 bathroom words to elevate your language:
|
spa |
private |
updated |
宽敞的 |
|
double vanity |
marble bath |
linen closet |
remodeled |
|
guest bath |
half bath |
powder room |
elegant fixtures |
|
waterfall showerhead |
sauna |
clawfoot tub |
ensuite |
This listing description mentions the location of the main floor bathroom and its features. It uses real estate words “fully renovated main floor bath,” “walk-in shower,” “custom dual sink vanity,” and “marble countertops” to demonstrate a luxurious experience for homeowners.
Real estate verbiage used to describe bathroom (Source:Realtor.com)
The description of this bathroom screams “private escape space” by adding information regarding the “separate garden tub, two vanities, wood cabinets, and granite counters.” Any homeowner interested in a private and comfortable part of the home to call their own will definitely want to inquire about this listing.
Example of effective bathroom real estate words (Source:Trulia)
Tips for Listings Descriptions With Real Estate Words
Now that you’ve got a list of real estate descriptive words to choose from and looked at listing description examples, it’s time to write your own. In addition to the above resources, here are some extra tips you can use togenerate more leadsfor your properties:
- Write to a target audience:Identifying a target audience will help you write words and examples that resonate with the right people. Research your listing area to learn about the demographics so you can target the correct audience and use descriptive words that fit the profile.
- Use clear and simple language:简单的语言是最好的,作为读者将skimming through the description to get the main gist of the home. You can also break up text to include bullet lists so it is easily scannable but still descriptive. Also, avoid real estate jargon that potential buyers might not understand.
- Determine all positive features:Catalog the home’s best features before writing your listing description. Then, while writing, make sure to include each feature using real estate words, enhancing the feature’s narrative.
- Be accurate and don’t exaggerate:While you want to highlight details of the home, do not exploit or exaggerate them to where the potential buyer will be deterred or disappointed when they see the house in person. Use accurate depictions to encourage the best leads. Overexaggerating a property is the quickest way to lose trust and waste your and your client’s precious time.
- Incorporate examples that resonate:Clients want features, but they buy benefits. Instead of stating that a home has a 500-square-foot kitchen, you could say, “The spacious kitchen has plenty of room to cook with guests.” Make it easy for people to picture themselves living in the home using specific lifestyle examples.
- Strategically select your descriptive words:Consider each word’s positive and negative connotations, as well as your target audience, to create the most appealing listing description. For example, a common adjective for a smaller home or room is “cozy,” but it can also read as small or cramped.
- Provide essential details:Use your listing description to give more information, like homeowner association (HOA) fees, amenities, storage space, and the inclusion of a basement or garage. The easier you make it for buyers to find important information, the more likely they will take action and schedule a viewing.
- Minimize punctuation:Don’t overuse exclamation points or capital letters. People tend to skip over sentences written in capital letters, and excessive punctuation often feels unprofessional. Instead, strategically use the format of your listing and descriptive words to communicate enthusiasm about the property.
- Get inspired by similar listings:Look up similar listings in your location to see what other agents write about their properties. Write down words you find impactful and enticing to potential buyers and work them into your descriptions in your own words.
Lead Manager CRM dashboard (Source:Real Geeks)
Writing an effective listing is only one small part of the sales process. Once you have a compelling listing, you must secure leads with advertising, manage contacts, and create ongoing marketing campaigns. Fortunately, Real Geeks can do all of that, freeing up time for you to spend on showing homes and meeting with clients. Learn more about using Real Geeks’real estate lead generation and marketingfeatures today.
Bottom Line
Using the most impactful words to market and advertise your listings is quintessential in drawing an audience to your properties. It’s essential to be creative and include words that highlight the best features of your listing as well as provide a complete picture of the home to prospective clients. The more effort you put into your description, the more qualified leads you’ll bring to your listing and be able to sell the property more quickly for your clients.
