7 Best Lead Generation Companies for Small Businesses
This article is part of a larger series onSales Management.
Lead generation providers create sales opportunities through initial outreach activities for lead qualification and appointment setting. The best sales lead generation companies for small businesses offer a range of services, provide detailed lead intel and data enrichment, and set appointments based on your sales goals. We examined dozens of providers to determine the top seven tools.
Here are our picks for the seven best small business lead generation services:
- Best overall:LYFE Marketing
- Best for business-to-business (B2B) technology businesses:米artal Group
- Best sales data solutions:科学技术
- Best for sales services:EBQuickstart
- Best for guaranteed appointment setting:Belkins
- Best for lead nurturing and upselling:JMS Elite
- Best for acquiring prospect-fit intelligence:SalesRoads
The Best Lead Generation Companies for Small Businesses Compared
Provider |
Our Rating |
Starting Price |
CRM Consulting Services |
---|---|---|---|
|
3.91/5 |
$500 per month* |
✕ |
|
3.87/5 |
$4,500 per month* |
✕ |
|
3.55/5 |
Contact provider for details |
✓ |
|
3.38/5 |
Contact provider for a quote |
✓ |
|
3.32 |
Contact provider for details |
✕ |
|
3.17/5 |
Contact provider for details |
✕ |
|
3.16/5 |
$8,000 per month* |
✕ |
*Monthly billing only
Choosing the right B2B lead generation provider can be challenging, especially if you’re not familiar with the industry or the options available. This quiz will help you identify your needs and preferences, and recommend a provider that fits your requirements.
This Quiz has no questions!
Which B2B lead generation company is best for you?
LYFE Marketing: Best Overall
Pros
- Transparent pricing with affordable monthly ad spend
- Advanced lead targeting for ads
- Offers multiple social networks, including Facebook, Instagram, and TikTok
Cons
- Twitter and LinkedIn services cost extra
- Only up to 2 hours of free monthly consult
LYFE Marketing is a social media management agency with affordablelead generation服务的挖ital marketing packages. They help businesses improve their reach and conversion through relevant targeted ads on social media networks like Facebook, Twitter, Instagram, and TikTok. Their email marketing service packages include email list maintenance and cleanup, curated content, a dedicated account representative, and up to two hours of consultation monthly.
- Social media marketing:Develop brand awareness, build relationships, and increase website traffic and conversion on social networks through sponsored posts and follower ads
- Social media advertising:Reach your exact target audience with social ads based on demographics, email lists, and website visitors
- PPC management:Generate high-quality traffic and acquire new customers through Google Search ads, banners, and shopping ads
- Email marketing:Increase website traffic and revenue through customized email marketing strategies and email drip campaigns
- Video animation:米arket your business to your target audience using professional animated videos
- Short video management:Improve your audience engagement and conversion with short form videos for social media
- Short video advertising:Run short-form video ads designed to reach your target audience on social networks
This company offers robust service packages with transparent pricing and inclusions. However, you have to pay an extra $150 per month for additional platforms, like LinkedIn and Twitter, that are not included in their base plans. It also focuses more on attracting B2B and B2C leads via targeted social media ads. If you want an option that is limited to appointment setting and prospecting, check out SalesRoads.
LYFE Marketing Pricing at a Glance
Pro tip:After generating leads from social media, you can put them into a customer relationship management (CRM) system likeHubSpotto manage your sales process. This platform also offers free lead generation campaign courses viaHubSpot Academy.
米artal Group: Best for B2B Technology Businesses
Pros
- Transparent about sales funnel and average conversion rates
- Dedicated team of specialists with unique skill sets are assigned to each client
- Tier-based system based on the unique needs of the client
Cons
- No live chat support
- No pricing estimates are shown on the website
- Not a great fit for B2B companies outside of the technology industry
专业技术行业,Martal Group assists businesses in all areas of tech sales, fromlead generationfor small business to account management. It is an excellent resource for generating both outbound and inbound leads. The service uses outreach activities like cold calling, emailing, and social media engagement through LinkedIn to set up appointments. They can also manage inbound marketing campaigns to generate business leads through your website.
- B2B appointment setting:Will set up meetings for sales presentations orproduct demos
- Omnichannel campaigns:Outreach initiatives include calling, emailing, and connecting on LinkedIn
- Inbound lead generation:Lead generating services involve managing marketing campaigns, blogs, and social media accounts to generate inbound leads from your website
- Account management:Long-term strategizing and execution of maximizing current customer value on your behalf
- Customer onboarding:Service includes customizing offers, facilitating the closing of deals, and new client onboarding
This organization serves the technology industry exclusively, including IT services, marketing and ad tech, software as a service (SaaS), and telecommunications businesses. If your business falls outside this arena, we recommend JMS Elite or CIENCE Technologies as two of the best lead generation organizations with multi-industry capabilities.
米artial Group Pricing at a Glance
Pro tip:Use a CRM platform likeZoho CRM捕获有趣的访问你的网站e. This software has customized smart webforms that capture leads directly into your CRM without using codes.
科学技术: Best Sales Data Solutions
Pros
- Offers a comprehensive set of sales services and tools
- Robust data solution services
- Serves a wide range of industries, including technology, financial services, marketing, biotechnology, and education
Cons
- No public pricing details—must consult with sales for a quote
- No live chat customer support
科学技术offers a range of business lead generation solutions, including an outbound sales development representative (SDR) team, inbound team, lead lists, and CRM consulting tomanage migrations and integrations for HubSpot CRM users. The span of capabilities doesn’t stop at lead services. They can also handle clients from various industries, including technology, financial services, marketing, biotech, education, and training firms.
While other competitors on this list offer supplemental data services, none matches the sales data solutions of this provider. The CIENCE Technologies team, artificial intelligence tools, and multisource databases pull information about leads and contacts. Nor is this data limited to names, phone numbers, and email addresses—users can also pull information about the prospect’s technology stack, organization, and behaviors.
- Outbound sales development:Outreach for prospecting, lead qualification, appointment and demo scheduling, and lead information through phone, email, LinkedIn, and live chat channels
- Sales data solutions:Lead list building with detailed information including demographic, firmographic (industry, revenue, etc.), technographic (current technology stack), psychographic (behaviors and interests), and specialized marketing data
- Inbound sales development:Services for generating inbound leads and convertingmarket-qualified leads into sales-qualified
- CRM services:Integration, migration, and consulting forHubSpot CRMusers
While it is one of the best sales lead generation companies for small businesses, CIENCE Technologies requires a three-month minimum commitment for their SDR outreach teams. For a shorter and risk-free outbound service commitment, we recommend SalesRoads, which offers a 28-day grace period during which you can cancel if you are not satisfied with the service.
科学技术Pricing at a Glance
科学技术pricing for software and service packages:
Pro tip:米ost modern CRMs have features that can help you generate, qualify, nurture, and convert leads into customers. Check out our guide to thebest lead management softwareto explore options for CRM platforms you can use to organize sales leads and opportunities.
EBQuickstart: Best for Sales Services
Pros
- Wide range of sales and marketing solutions includes lead generation, outsourced sales, CRM consulting services, and customer onboarding
- All sales services are fully customizable to the client's needs
- Supplemental data service for enriching or acquiring B2B contact lists
Cons
- No transparent pricing, must contact their specialists for quotes
- No live chat support option
- Customer service only available during standard business hours
EBQuickstart (EBQ) provides solutions for many components of thesales process, including prospect researching, appointment setting, deal closing, and customer onboarding. There are even certified customer relationship management(CRM) systemconsultants to make sure your sales team is utilizing best practices and your sales operation scales.
EBQ’s lead generation capabilities come primarily from B2B appointment setting. They will cold call targeted accounts to make introductions, qualify business leads, and get appointments on your calendar. The cold-calling service also extends to continuously following up with non-responsive leads and conducting market research.
- CRM optimization:Consulting services for businesses using Salesforce or HubSpot to ensure they are getting the most out of their platform
- B2B data services:Prospecting contact lists and data enrichment of contacts already in your database
- Appointment setting:Cold calling services to qualify business leads and set up appointments for you
- Outsourced sales services:Sales reps represent your business and close deals on your behalf
- Customer experience:Outsourced services to handle customer onboarding andcustomer serviceon your behalf
- 整合营销服务:雷竞技appDigital marketing services include sending email campaigns, web development, design services, and content marketing
Unfortunately, while EBQ used to be more transparent, the website no longer displays starting pricing for their B2B lead generation services. For a lead generation company where you’ll have an idea of the cost from the start, we recommend CIENCE Technologies.
EBQ Pricing at a Glance
EBQ pricing details and plan inclusions are not displayed on its website, and you’ll have to request a consultation to learn more about these details. However, according to科学技术, EQB charges $5,000 per specialist, per month, with monthly contracts and no setup or cancellation fees. This figure covers the services of project managers and success managers.
Pro tip:Once you have converted a lead, the next goals for you are to retain that customer and to generate new leads. CRM software offers features for managing sales, marketing, and service processes all from a single interface. Check out ourtop recommended CRMs for small businessesto see options to help your teams work efficiently.
Belkins: Best for Guaranteed Appointment Setting
Pros
- ROI calculator on Belkins’ website shows estimates based on prospects, industry, average deal size, and closing ratios
- Offers 30 additional days free if they cannot hit target appointments over the first six months
- Because of the high sampling and experience, they guarantee a specific number of appointments set over a period of time
Cons
- No lead nurturing and conversion services
- Pricing indicated is only based on estimates made by clients, not actual pricing*
- No monthly billing—requires a minimum three-month contract
Belkins is a small business lead generation service that sets appointments throughcold callingand email campaigns and supplies unqualified lead lists. They also have email delivery services to make sure emails are going to the recipient and not spam folders. Additionally, there are social media management services for those who want to use LinkedIn for lead generation, which includes outreach, content creation, and audience research.
One of the most common reasons a business may resist using third-party lead generation resources is the lack of guarantee they will get any appointments. Belkins eases the minds of those concerned with that aspect. A large sample size of campaigns puts them in a position to guarantee a specific number of appointments will be set for your sales team over a three- to six-month period. If that number is not hit, an additional 30 days of campaigns are added for free.
- Appointment setting:Outreach services via calling or emailing to qualify leads and set up appointments for your sales team
- Email delivery services:Consulting services to strategize on email marketing campaigns and help with deliverability
- Lead generation research:Custom leads lists based on idealcustomer profilesas well as data enrichment on all of your current contacts
- LinkedIn influencer marketing:Content creation and audience research services to engage with people on LinkedIn to generate leads
Belkins’ B2B lead generation services are limited to appointment setting. This means that your sales team will be solely responsible for converting your new leads into customers. If you prefer a company that offers lead nurturing services, we recommend JMS Elite.
*Contact provider for pricing details
Belkins Pricing at a Glance
Pro tip:A LinkedIn automatic lead generator like米eetAlfredcan help you find great business leads quickly and more conveniently. This smart tool allows you to send hyper-personalized messages to LinkedIn Groups as part of your campaign sequence to connect with B2B sales leads.
JMS Elite: Best for Lead Nurturing & Upselling
Pros
- 米ulti-industry capabilities including manufacturing, information technology, healthcare, financial services, and retail
- Unique additional sales pipeline activities include lead nurturing, upselling existing clients, and marketing validation
- Free online resources and an informative blog on topics like cold calling, lead generation, and inside sales
Cons
- Customer service only available by phone during standard business hours
- 没有可用的公共定价*
- Doesn’t offer lead list or data enrichment services
Like all the other lead generation companies for small businesses on this list, JMS Elite offers lead generation services through B2B appointment setting and qualification to keep your pipeline full. Where JMS Elite sets itself apart is with additional lead nurturing services that keep the pipeline moving. They even help you with campaigns for upselling to existing customers.
- B2B lead generation:Identifying prospects, engaging with decision-makers, and appointment setting through cold-calling campaigns
- Outsourced inside sales services:Inside sales services include campaign follow-ups and sales cycle support
- 米arket validation and insights:Campaigns to assess buyer readiness and the needs of each potential customer
- Teleprospecting:Calling campaigns can be used for both selling to leads and upselling to current clients
- Lead nurturing:Campaign management targeting leads that are moving through the pipeline slowly to make them sales-qualified or ready to purchase
- B2B appointment setting:Calling campaigns to make appointments with highly qualified leads
While JMS Elite offers services that support manystages of the sales pipeline, such as lead generation, nurturing, and qualifying, they do not have options for generating lead lists or enriching contact data. CIENCE Technologies is an excellent alternative that has these high-level data services available.
*Contact provider for pricing details
JMS Elite Pricing at a Glance
JMS Elite pricing details are not available on its website. Clients would need to contact the provider to find out its pricing plans and structure. However,Clutchreports that its minimum project size is $25,000, and its specialists have an average hourly rate of $50 to $99 per hour.
Pro tip:Purchasing business leads is a quick way to generate prospective customers. We have a list of thebest places to buy leadsyou can choose from. These lead sellers offer large-scale databases of business profiles that you can buy based on your company’sbuyer personasand ideal customers.
SalesRoads: Best for Acquiring Prospect-fit Intelligence
Pros
- Prospect-fit assessments by phone to see if they are a good match for your solutions
- Reps average 14 years of sales experience, go through more training than others in the same field, and have frequent one-on-one coaching
- 28-day promise allows you to cancel services within the first 28 days if you aren’t satisfied
Cons
- No transparent pricing
- Customer support limited to phone
- Lacks sales services other than lead generation
SalesRoads offers lead generation services like appointment setting andcold callinglead qualification to determine the hottest leads to pursue. This is done through prospect-fit assessments during introduction calls. During these calls, prospects are asked about their current solutions, price tolerance, pain points, and whether or not they have decision-making authority. The prospect-fit assessment is one of two attributes that make SalesRoads unique from others on this list of the best lead generation providers.
另一个属性是28天,让承诺you cancel within the first 28 days if you aren’t satisfied, returning any unused funds. The ability to decommit from what would otherwise be a long-term requirement eliminates the risk of trying the service. This is an advantage compared to other lead generation agencies like CIENCE Technologies and Belkins, which both require a three-month minimum commitment.
- Appointment setting:Cold calling to get appointments set up with executives and decision-maker business leads
- Outsourced SDR:Building an entire outsourced sales development department for generating new business opportunities through outbound prospecting
- Sales intent data:Access accurate prospecting data to target prequalified accounts
- List building:Build accurate and human-verified prospecting data from multiple sources
- Lead generation services:Cold calling to gain insights on hot leads that can be pursued by your team to close the deal after the initial introduction
- Account-based marketing (ABM) data:Human-verified account-level data and associated contact information needed for ABM campaigns
However, SalesRoads is limited strictly to lead generation for small business through appointment setting and prospecting to find the most timely business leads. If you want a provider that expands into other sales services, such as deal closing, nurturing, customer onboarding, or account management, consider EBQuickstart or JMS Elite as the best alternatives.
SalesRoads Pricing at a Glance
Pro tip:If you are a startup owner, you can benefit from CRM platforms that offer low-cost subscriptions and easy-to-use interfaces. Read our guide to thebest CRM for startupswith lead management and marketing automation features to find the best solution for your business.
How We Evaluated the Best Lead Generation Companies
To determine the top sales lead companies for small business and the best-for scenarios for each, we evaluated the services offered. We also examined how effective each provider is at generating leads, qualifying them, and setting appointments. We also assessed other aspects important to sales-forward businesses like supplemental services, pricing, customer support, and our firsthand experience of the ease of working with the lead generation company or using the platform.
With a score of 3.91 out of 5, we chose LYFE Marketing as the best lead generation company for small businesses. It offers affordable service packages with clear pricing details and inclusions. It is also one of the best B2B lead generation companies because its services cover planning, content creation, distribution, and conversion. Aside from that, this provider is highly rated by users for its team quality, tools and technology, and work output.
Click on the tabs below to get insight into our evaluation process for choosing the best lead generation services for small businesses:
25% of Overall Score
Cost is typically among the most important criteria for a small business, especially when evaluating pricing for something with a measurable objective such as generating leads. We looked at cheap lead generation companies and weighted cost most heavily when reviewing lead sellers in terms of free plan or consultation availability. We also evaluated their scalable pricing options and the option to pay monthly or annually.
30% of Overall Score
We looked at key offerings we feel are must-haves in lead-generating companies, including downloadable lead lists and data enrichment to ensure accurate information is being obtained. We also evaluated each company’s lead generation process, appointment-setting service, and availability of niche-specific leads.
15% of Overall Score
Lead generation companies were also evaluated on the quality of their service team. This was analyzed in terms of their executive presence and expertise as well as their planning and delivery.
15% of Overall Score
The lead generation firms in this list were evaluated in terms of the tools and technology they utilize or integrate in their lead generation processes. These include tools for lead verification, reporting and analytics, customer relationship management, social media networking and email and marketing automation.
15% of Overall Score
In addition to firsthand experiences with lead generation services, we evaluated what other users say about these top lead generation companies. These criteria consider how customers feel, based on their reviews, to gain insight into service package inclusions, delivery, popularity, and work quality.
Bottom Line
A key responsibility of those insales managementis to determine which activities to outsource. Hiring one of the top small business lead generation services gives your team more time to spend on the sales activities required in the later stages of the pipeline, like delivering sales presentations,crafting proposals, and closing deals. Many of these business lead generation companies further broaden what they offer with data enrichment, CRM, and social media selling services.