Constant Contact Review 2023: Pros & Cons, Pricing & Features
This article is part of a larger series onReal Estate Lead Generation and Marketing.
不断的接触是最顶级的电子邮件和数字al marketing solutions for real estate professionals looking to expand their online presence. It provides an easy-to-use email marketing platform and marketing automation tools like a social media post scheduler, SMS marketing, and custom landing pages and sign-up forms. We evaluated Constant Contact’s features, pricing structure, and customer reviews to create a thorough Constant Contact review that will help you decide if it’s the best option for your real estate business.
Pros
- User-friendly interface
- Marketing automation tools for email, SMS, social media, and landing pages
- Detailed and easy-to-understand email marketing engagement reports
Cons
- Limited email marketing customization and segmentation options
- Significant price increases with large email lists
- User limitations on Lite and Standard plans
Recommended For
- Real estate professionals who want to learn how to implement email marketing
- Individuals and small teams wanting to streamline email, SMS, and social media marketing
- Medium to large real estate teams looking for an all-in-one platform for email marketing, ad management, and search engine optimization (SEO)
Not Recommended For
- Real estate businesses wanting a free or low-budget email marketing solution with an email list of over 10,000 contacts
- Real estate agents and brokers seeking the most advanced email marketing functionality on the market
- Teams wanting an affordable all-in-one CRM (customer relationship management) system
- Lite:$12 per month
- Standard:$35 per month
- Premium:$80 per month
- Lead generation and CRM:$449 per month
Constant Contact Reviews: What Users Think of Constant Contact
Thousands of Constant Contact users have rated the platform well, with the vast majority of them commenting on its ease of use. Reviewers also love the email customization options and variety of templates, saying that it makes it easy to create professional marketing materials even if they have limited design and marketing experience. Many of its users also noted that customer support is extremely responsive and helpful and that the platform continues to improve its features and increase its offerings.
- G2:4.0 out of 5 based on 5,584 reviews
- GetApp:4.3 out of 5 based on 2,400 reviews
- Trust Radius:7.7 out of 10 based on 795 reviews
Some Constant Contact reviewers have notes for Constant Contact to improve, like difficulty with the mobile app and significant price increases with a growing email list. Users noted that the interface can sometimes feel oversimplified and the lack of some advanced functionality on the Lite and Standard plans can be difficult. For a similar email marketing software with more advanced functionality, consider Mailchimp.
Would Our Expert Use Constant Contact?
Constant Contact is a well-known email marketing platform, and we recommend it for real estate professionals who want an easy solution to create professional email campaigns and keep track of their performance. Its additional marketing tools (e.g., artificial intelligence (AI) content generator, social media marketing planner, and listing building tools) are also ideal for individual agents or larger teams that need a streamlined platform to efficiently manage multiple marketing tasks.
However, Constant Contact may not be the most ideal choice for large teams or brokerages who need complex email and digital marketing tools like segmentation, automatic campaigns, and in-depth customer management. Although Constant Contact provides customizable emails, its A/B testing, segmentation, and custom paths are limited. It also only offers ad management and search engine optimization (SEO) on the Premium plan.
For a much more robust marketing tool with a client relationship manager (CRM), email marketing platform, and integrations for social media and SMS marketing, we recommend HubSpot.
Constant Contact Alternatives
If you’re looking for the best option to help yougenerate leads,培养客户通过电子邮件marketing, and automate your marketing, here are a few of the top alternatives to Constant Contact:
Software |
|
|
|
---|---|---|---|
Best For
|
Individuals and small teams in need of an all-in-one marketing and reporting tool that grows with their business |
Real estate professionals wanting an all-in-one email platform for lead management and marketing automation |
Brokerages wanting a user-friendly and robust email marketing and lead generation software |
Key Features
|
|
|
|
Monthly Price Range
|
$0 to $500 |
$0 to $350 |
$7.49 to $142.49 |
Learn More
|
Constant Contact Pricing & Plans
The Constant Contact pricing structure includes three tiered plans, but the price for each plan can vary depending on the number of contacts and emails you send. The starting price for each plan remains the same for up to 500 contacts, but the price increases for every additional 500 contacts. All plans include email templates, a marketing campaign calendar, and access to an artificial intelligence (AI) content generator.
Plans |
Lite |
Standard |
Premium |
---|---|---|---|
Who Plan Is Best For |
Individuals wanting an email marketing platform |
Individuals and small teams needing more advanced email marketing and social media tools |
Large teams and brokerages wanting advanced and customizable tools for email marketing and ad management |
Monthly Pricing
|
$12 |
$35 |
$80 |
Users
|
1 |
3 |
Unlimited |
Monthly Email Limitations
|
10x contact tier allowance |
12x contact tier allowance |
24x contact tier allowance |
Email Templates & Social Media Marketing
|
✓ |
✓ |
✓ |
Marketing Campaign Calendar
|
✓ |
✓ |
✓ |
AI Content Generator
|
✓ |
✓ |
✓ |
Social & Email Campaign Scheduling
|
✕ |
✓ |
✓ |
Email Campaign Scheduling
|
✕ |
✓ |
✓ |
Landing Pages & Sign-up Forms
|
✓ |
✓ |
✓ |
Reach & Engagement Reporting
|
✓ |
✓ |
✓ |
Contact Segmentation
|
✕ |
✓ |
✓ |
Drill-down Reporting
|
✕ |
✓ |
✓ |
Social Media Ads Integration
|
✕ |
✓ |
✓ |
Google Ads Manager
|
✕ |
✕ |
✓ |
Retargeting Ads
|
✕ |
✕ |
✓ |
Add-ons
Constant Contact also provides an additional package for its customer relationship manager (CRM) and lead generation services starting at $449 per month. Although it includes some of the features in the email and digital marketing packages, it is a separate service with more robust marketing automation tools, pipeline management, and analytics. To learn more, schedule a free demo.
For marketers and business owners who want one-on-one support as they grow, Constant Contact offers a few options for consulting and outsourcing projects.
- Marketing advisor:Starting at $50 per month
- Marketing specialist:Starting at $250 per month
- Marketing manager:Starting at $350 per month
- Professional template designs:Pricing varies
General & Advanced Constant Contact Features
- Third-party integrations
- Marketing automation
- Event marketing
- SMS marketing
- Social media marketing
- Reporting and analytics
- Landing pages
Constant Contact is widely known as an email marketing platform, but it includes a variety of incredibly useful digital marketing automation features for businesses. Its features can help you streamline email creation, customer engagement, social media posts, and even generate new leads with landing page and sign-up form builders.
To learn more about each feature, click on the arrows below:
- A/B testing
- AI content generator
- Drag-and-drop email builder
- Automated email campaigns
Constant Contact’s most notable offer is its robust email marketing platform. It provides hundreds of ready-to-use email templates along with a variety of customization options. Plus, learning how to use Constant Contact is easy with the drag-and-drop email builder and a large library of tutorials and guides on the blog.
A new feature from Constant Contact is the artificial intelligence (AI) content generator, which helps you get ideas for emails and create high-quality copy. With the standard and premium plans, you also have the ability to A/B test subject lines, include dynamic content in emails, and create custom automation paths.
- SMS AI content generator
- Simple SMS editor
- Built-in analytics
One of the new features within Constant Contact is SMS marketing, which allows you to send customized text messages to your customers in addition to emails. Similar to the email marketing platform, the SMS editor is easy to use and includes an AI tool to help generate and optimize your messages. Constant Contact also tracks all of your SMS messages so you can continually manage and improve your delivery, open, and response rates.
- Landing pages
- Sign-up forms
- Third-party integrations
In addition to making it easy to nurture leads and customers through SMS and email marketing, Constant Contact includes built-in tools to expand your contact list. This includes a lead generation landing page builder with a user-friendly, drag-and-drop builder and template options, as well as customizable sign-up forms. Constant Contact also integrates with many of the top platforms for lead generation, like Facebook, Stripe, Shopify, Eventbrite, and even Google ads.
- Detailed analytics
- Easy-to-understand graphs
- Click-tracking heat map
- Engagement reports
- Mobile open rates
每一个质量好的电子邮件营销软件雷竞技appinclude tracking and analytics to help you improve your ability to successfully engage your customers. Constant Contact includes detailed analytics for every feature, including emails, SMS, and landing pages. The data is presented in clear, easy-to-understand graphs, and even includes industry averages to help you maximize customer engagement.
Ease of Use
Constant Contact is an intuitive interface that is easy to navigate, with almost no learning curve. In fact, many Constant Contact reviews state how it is not only easy to use, but also simplifies the process of a variety of business tasks, like creating, writing, and publishing emails and texts and tracking their performance.
Plus, Constant Contact also provides an incredibly large library of resources for small businesses, new marketers, and advanced marketers, and even frequently hosts online training events. Plus, Constant Contact customer service is available during business hours by phone or live chat.
How We Evaluated Constant Contact
As an email and digital marketing solution, we researched the Constant Contact pros and cons to evaluate the platform. It provides many useful features for email and SMS marketing, lead generation, and social media.
Based on the needs of real estate agents and brokers, we also used the following criteria in our review:
- Pricing
- Social media platforms supported
- Targeted content (local buyer leads/seller leads)
- Supported content categories
- Customizable posting frequency
- Reporting and analytics
- Contract options
Bottom Line
What is Constant Contact? It is an email and digital marketing platform with easy-to-use tools to help generate and nurture customers. Constant Contact provides a continually increasing number of tools that make ongoing marketing tasks easier and more efficient. Constant Contact reviews show that users love the user-friendly platform and its range of features for small businesses.
不断接触连接四个顶级社交媒体platforms and provides a built-in post creator. This allows you to easily create and optimize social media posts with variations for each individual platform. You can also access and respond to comments, mentions, and messages within Constant Contact, which saves you from managing four separate platforms.
Social media post scheduler (Source:Constant Contact)