9 Best Website Builders for SEO in 2023 [Ranked]

Search engine optimization (SEO) refers to tactics for ranking on Google search. While it sounds technical (and it is), the best website builders for SEO take some of the work off your plate. They have SEO automations, guides, and tools, and are built for mobile-friendly, fast site loading from anywhere. We ranked the top-scoring SEO website builders below to make it easy for you to decide which to choose.

Click the links below to visit provider sites for more details, or scroll down to find out more before deciding:

• Overall best website builder for SEO:Wix
• Top SEO platform for content-heavy sites:Squarespace
• Best for automated SEO suggestions:HubSpot CMS
• Great option for startups and hobbyists:IONOS
• Best structured schema for local businesses:Duda
• Cheapest website builder for SEO long term:Dorik
• Best built-in AI for SEO content writing & engagement:Hostinger
• Top choice for WordPress site building:Bluehost
• Great option for SEO-friendly ecommerce websites:Weebly

Best Website Builders for SEO at a Glance

*Monthly cost with annual billing; some providers offer monthly billing at a higher cost
**With annual billing and renews at a higher monthly cost

Top SEO Features & Why They Matter

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With that in mind, learn more about the best SEO site builders to find the one with the features you need:

Wix: Best Website Builder for SEO Overall

Wix scored near-perfect against our model, which included 16 basic-to-advanced SEO-specific criteria on top of general site builder comparisons like cost, support, and capabilities. With the most SEO-friendly features and tools overall, it’s our pick for the best website builder for SEO for any business. Wix will even analyze your site based on your industry and goals and provide you with an SEO checklist to better optimize your site.

Wix is the third most popular site builder worldwide, trailing only WordPress and Shopify (w3techs.com). It’s well-known for marrying ease of use and beginner-friendliness with maximum design freedom, both of which contribute to your ability to build a website that offers an engaging and positive user experience.

这是一个只有三个网站建设者rtificial intelligence (AI) writing assistants (along with IONOS and Hostinger). It automatically pops up whenever you add a new text-based section, enabling use at any time. AI writers can save you a lot of time in SEO copywriting for your site’s pages, blog posts, titles, and meta descriptions. This makes Wix ideal for businesses wanting to useSEO content marketingto grow leads and sales.

Wix也自动压缩图片。这是a great optimization feature not found in many site builders. Large images make for slow page load time, which equates to a less-than-ideal UX for site visitors. UX is one of the most important ranking factors for any website, so knowing you can upload high-quality images and they won’t make your site lag is ideal.

此外,Wix是唯一SEO网站建设者we know of that automatically adds schema markup to the code of your website for different types of pages. Structured markup makes it easier for search engines to index your site, in turn, making it more likely for your site to be displayed in relevant search results. HubSpot, Duda, and Dorik all have tools for generating schema, but don’t add it automatically.

Our Expert Opinion

Wix is the best website builder for SEO for businesses and startups looking to jump-start and grow an onlinebrand presence. Many different types of SEO features are built-in, as are comprehensive how-to guides, checklists, and tools. Try it risk-free before committing to a long-term plan.

Try Wix

Squarespace: Best SEO Website Builder for Content-Heavy Sites

Squarespace users get unlimited storage and bandwidth, making it our top pick for creatives and other businesses that will have content heavy websites. It’s also well-known for having visually impactful, modern templates that lend well to portfolios and galleries. See for yourself in our rundown of thebest Squarespace templatesfor business websites.

In addition to offering unlimited storage for images, you’ll also have access to the Squarespace Video Studio to create branded video content for your site and social media, as well as 30 minutes of video storage.Website statisticsshow that site visitors spend 88% more time on pages with videos, and average session duration indicates engagement, so it can positively impact your rankings in search.

All SEO features are included with all Squarespace plans, so you can rest assured your site has everything needed to be crawled and indexed by Google and other search engines. This includes a global CDN for fast site loading and 100% responsive templates to satisfy Google’s mobile-first indexing requirements.

You can embed code to extend SEO capabilities with Squarespace. However, there are no ready-madeSquarespace extensionsfor SEO. If you’re not an SEO expert and don’t feel comfortable coding (but still want the benefits of strong site SEO), Wix is a better option for you. It automates some optimization tasks, like image compression and adding markup code for better search engine indexing.

Our Expert Opinion

Squarespace是最好的搜索引擎优化的网站建设者s for creatives and high-storage-need websites. Its templates are sleek and easy to customize, including full drag-and-drop editing for a completely custom design. Even complete beginners can build a professional site that looks like you hired a web designer to build it. Use the 14-day free trial to find out all you can do.

Try Squarespace

HubSpot: Best Site Builder for Automated SEO Suggestions

HubSpot is arguably the world leader when it comes to inbound marketing. Inbound marketing is the strategy of turning your website into a hub for web traffic and lead generation using organiccontent marketing, ads, email, social media, and SEO.

The company has leveraged this expertise and infused automated suggestions for content and SEO into the HubSpot CMS site builder. This makes it easy for anyone to build a website that looks professional and has the content optimization needed to get found on Google and other search engines.

HubSpot is also the only website builder that offers the ability to build a free website on your own domain. These are the small business budget and beginner-friendly features that should pique your interest, whereas the fact that this is all backed by enterprise-grade security and infrastructure could seal the deal.

As you build pages on your site, you can click on “Optimize” in the top menu bar and get instant access to a wide range of SEO recommendations. This includes things like the optimal length of your page’s title, the use of H1, H2, H3 heading tags (and so on), and reminders to add meta tags and descriptions. If you simply follow the suggestions you won’t miss anything when it comes to optimizing your small business website for online search.

Our Expert Opinion

If you’ve ever lamented the fact that cost is an entry barrier keeping your small business from accessing advanced website building software, your day has come. You can now use industry-leading website-building software that is full of guidance for SEO, starting with a free-forever plan.

Try HubSpot

IONOS: Best SEO Site Builder for Hobbyists and Startups

Come for the cheap plans, stay for the high value and customer care. The IONOS website builder offers the most affordable point of entry and a dedicated success consultant with all plans. This makes it perfect for hobbyists that want to test the waters, freelancers, and startups on a budget—your first year will cost $12 inclusive of hosting, domain, SSL, and business email.

It’s also a great choice for bloggers, as AI now comes packaged into the Plus and Pro plans for websites and online stores. Online store plans also enjoy integration with Google Ads and remarketing, making for a holistic search engine ranking strategy.

All plans come with marketingRadar, which allows you to track competitors’ rankings and look for ways to gain rankings and market share. Pro plans also include rankingCoach (or you can add it to your Plus plan for $8–$20 a month). This is a bargain for IONOS users compared to purchasing the app separately.

Beyond checklists and guides, rankingCoach provides step-by-step tutorials to help beginners and non-SEO experts understand how to improve their site’s rankings and visibility in search. It also generates daily reports to keep you on task and has a massive learning library of over 1,200 videos.

Our Expert Opinion

IONOS is renowned for its $1 first-year plans, which encompass web hosting, email hosting, and website builder plans. This makes it the best option for anyone on a budget to get started building a brand presence online. On top of that, there’s a 30-day money-back guarantee, making IONOS risk-free to try.

Try IONOS

Duda: Best Website Builder for Local SEO

Duda first made their name as a mobile site builder, so it’s not surprising that they’re a top choice for those who want a fully responsive website. What might surprise you, however, are the features that make it the best website builder for mobile SEO. For example, adding a Google Map to a page is as easy as dragging the Google Maps widget to where you want it embedded.

Plus, you can add local business schema to your site by enabling the feature and entering details about your business. In addition, third-party apps are available in the marketplace like AMP (boosts mobile SEO), Neustar Localeze for listings management, and The “Near Me” App.

Some of these offer free plans, but for most, plan to spend a few dollars more each month. While this increases the cost of this site builder, it can more than pay off in helping you get found in local online searches. Like most other site builders, you can also easily connect Google Analytics and Search Console tocheck website trafficand get a robust view of how people are finding your site.

Another feature that makes Duda an excellent SEO website-building platform is the ability to get new or updated content indexed more quickly via IndexNow. You can also be assured your core vitals are taken care of, as Duda has a global CDN and optimizes your site automatically with Google PageSpeed.

Expert Opinion

While the final price tag for your website might be a bit higher with Duda, the search engine optimization features and tools available for local SEO, in particular, are ideal. Its editor is intuitive, templates are sleek, and there are pre-made content blocks and widgets with everything you need to build a search-friendly website and attract local customers.

Visit Duda

Dorik: Cheapest Website Builder for SEO Long Term

Dorik is one of our favorite finds this year. It’s maybe a bit more specific in terms of use cases, but what you get is solid and the site builder has room to grow. At $4 per month (billed annually), its CMS plans offer the cheapest website builder for SEO long term (excluding free plans, of course).

The paid CMS plan includes unlimited storage and bandwidth, a global content delivery network, and all the must-have features needed for basic SEO. It’s also a great solution for blogging, since paid plans have no limits on how many blog articles you can publish and there are fields to input schema to make your site even more findable online.

There are a couple of drawbacks to using Dorik that could make it harder for beginners to use. The first is that the editor has a lot of customization capabilities, but much of this has to be done through settings, vs visual where what you see is what you get when editing. While you can create a very custom-looking website, the process is a bit more technical.

The second is that while there are a lot of widgets, there aren’t a lot of built-in apps. For example, you’ll need to integrate appointment booking through code embedding. Also, native ecommerce appears to be limited to memberships. You’ll need integrations for full online store capabilities as well.

Expert Opinion

If affordability is a top priority, Dorik is a great option. You’ll get hosting and SSL with decent templates, extensive customization capabilities, and native tools for blogging and membership sites for under $50 a year. If you don’t have much web design experience, spending a little more on drag-and-drop and full-featured plans with Wix and Squarespace is probably worth the extra expense. Try Dorik’s free CMS plan to find out.

Visit Dorik

Hostinger: Best Built-in AI for SEO Content Writing & Analysis

Like Dorik, Zyro is a relatively young website builder. We love its AI inclusions—and so did Hostinger, because they purchased Zyro last year. Since then they’ve started to build on the already solid foundation, and now include the new and improved Hostinger site builder in web hosting plans.

It may well have been the first website builder with an integrated AI writer, though since then Wix and now IONOS have added their own versions. Hostinger’s AI writer goes a bit further at this point, offering help not only with generating content but also with meta tags like descriptions. It will even generate content in a handful of languages besides English.

You can also use the AI in the Hostinger site builder to build a template by typing in a description of your business. I tested both updating the platform’s pre-made templates, as well as the AI-built template, and would say that I liked the AI-generated template better.

It was clean and modern looking, and it was easier to envision how to customize it quickly. It even offered three different variations to choose from. However, the templates are sleek, reminiscent of the visual impact you get from Squarespace’s template collection (so you can’t lose either way).

Hostinger’s website builder also has AI-powered content analysis tools, including a heatmap. You can use this to see where site visitors engage with your content most. Not only does this show you what’s most interesting to users, but also where to place essential elements like a call to action or web form.

Expert Opinion

For a relative newcomer to the world of all-in-one website builder plans, Hostinger offers impressive features at a relatively low cost. Those interested in leveraging AI for SEO copywriting will get the best bang for their buck. While you can’t try it for free, the first-year cost is under $40, which makes it low-risk to try.

Try Hostinger

Bluehost: Best SEO Website Builder for WordPress Sites

Bluehost is a popular name in the world ofsmall business web hosting, especially for WordPress. Plans include everything you need to build and launch your business website, including WP installed and managed for you, a free domain and SSL certificate, and free email addresses on your domain.

Bluehost plans also come with a no-code WordPress website builder preinstalled. This plugin allows you to forgo the learning curve and non-intuitive native building tools with easy, intuitive, drag-and-drop page building and pre-made templates. Your site will also load fast, as Cloudflare’s CDN is included free, as is unlimited bandwidth.

You’ll have access to SEO basics with the page builder, but Bluehost also has an SEO add-on called Bluehost SEO Tools. It will cost you a few dollars more per month, regardless of which plan you choose, which is really helpful for less-experienced WP users. With that said, many plugins enable you to implement optimization tactics throughout your website.

For example, the free Yoast SEO plugin makes it easy to ensure content on your pages and articles are search-friendly. Plus, it’s fairly easy to integrate Google Analytics and Search Console to get a full picture of your site’s SEO performance. And adding custom code to your header and footer (via plugin) enables you to implement third-party apps to track your site’s metrics and further improve its SEO.

Our Expert Opinion

Bluehost构建搜索——是最好的选择friendly WordPress website—and one of the easiest too. It includes everything you need, including SEO tools and guidance to help anyone from beginners to experienced users optimize their sites for search. Plus, WordPress has thousands of available SEO plugins to help you rank higher on Google.

Try Bluehost

Weebly: Best Ecommerce Website Builder for SEO

While there are a couple other site builders that include ecommerce starting for free, Weebly’s SEO features are better and sufficient to earn them a spot on our list. It doesn’t have the most advanced tools for SEO, but it covers all the basics.

Since it’s built for ecommerce, Weebly optimizes products using rich snippets. This is great for beginners as you won’t need to learn how to generate and implement schema markup to get your online store and its products to appear in search. Plus, section-based editing means that your site will be fully responsive, and there are no limits on bandwidth.

There are few advanced SEO features in Weebly. It lacks things like AI writing assistance, keyword research tools, and even more basic search-friendly tools like a content delivery network. But for ecommerce stores just starting out, Weebly will work just fine. If you do find it’s not giving you all you wanted, however, reconsider using Wix. It costs a few dollars more for ecommerce but is so feature-rich and SEO-friendly that it’s probably worth it.

Expert Opinion

Weebly doesn’t have the most advanced SEO, but it’s built for ecommerce and powered by parent company Square’s payment processing tools, starting for free. Use the free version to test both the Weebly and Square editors, keeping in mind that the Square editor doesn’t allow access to the third-party app marketplace like the Weebly editor does.

Try Weebly

How We Evaluated the Best Website Builders for SEO

There are dozens of site builders that make it easy to build asmall business website, but not all are created equal when it comes to search engine optimization. So we put each to the test and analyzed them across 30 different data points, including 16 specific to SEO.

Click on the tabs for more information on how we analyzed the best SEO website builders.

Frequently Asked Questions (FAQs)

Click open the tabs below to learn more.

Do website builders affect SEO?

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Is Wix good for SEO?

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Can I do SEO without paying?

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Bottom Line

Based on our criteria, Wix is the best website builder for SEO. It edges out the competition both with advanced and general features for search engine optimization. Plus, the extent to which you can customize your site promises a good UX for your site visitors to increase engagement and help you grow your brand’s online presence. Get started for free.

Visit Wix