By definition, publicity stunts are designed to capture public awareness, generate viral sharing, and earn media coverage. While these events can be notoriously high risk, the potential payoff in the form of massive amounts of press makes the gamble worth it. To get ideas for a public relations (PR) stunt to increase positive brand awareness…
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9 Sales Team Training Tips for Fostering a High-performing Team
Getting quality talent in place is an excellent start, and utilizing ongoing sales training strategies gives your team the tools and resources to build a successful sales operation and helps ensure they fully understand their responsibilities. We identified the nine best practices for sales team training to help you foster a more collaborative environment, drive…
Retail Mobile Marketing: Creating a Strategy to Drive In-store Sales
Retail mobile marketing is when retailers use marketing campaigns such as text messaging and push notifications to target consumers on mobile devices. The idea behind this marketing tactic is that you should meet consumers where they already are—on their phones—and get products in front of them, incentivize them to buy, and even drive them into…
7 Essential CRM Reports Every Small Business Should Use
Customer relationship management (CRM) software reports take sales activity data stored in the system and condenses it into visual, actionable information. CRM reports help businesses evaluate their operation and gain insights, such as progress toward sales goals, bottlenecks in the sales process, and how well an individual or team of reps performs. In this article,…
The 6 Key Aspects of Sales Management (+ Free Templates)
销售管理是发展的过程,我的itoring, and cultivating the end-to-end operations of your entire selling process. The six key ways to do this is to effectively build and onboard your sales team, develop a sales plan, provide your team with resources, and monitor your sales and team’s overall performance. We’ll explore these key…
7 Examples of Excellent CRM Workflows
Customer relationship management (CRM) software is an effective solution for managing leads, the sales process, and sales activity. It’s also a powerful tool for automating various deal, lead, and customer workflows that help you get opportunities through the pipeline efficiently. In this article, we explore seven examples of CRM workflows you can automate as well…
4 Ways To Track Employee Hours for Your Small Businesses
Tracking employee hours is essential for small businesses to process payroll, handle HR, and stay compliant with labor laws.
HR SMART Goals: Examples for Small Business HR Professionals
Human resources (HR) professionals need to set strong goals to help effectively manage key tasks such as payroll, hiring, onboarding, compliance, and employee management. Taking the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) approach enables you to divide these larger projects and ongoing tasks into digestible sprints, helping set your company’s key performance indicators (KPIs) or…