107 Best Real Estate Hashtags for Social Media (+ Examples)

Before you dive into finding the best realtor hashtags for your social media posts, you should have a solid understanding of how they work. Hashtags are defined as a word or phrase preceded by the pound sign (#), and they are an important part of anysocial media marketingstrategy. Real estate hashtags essentially help categorize your content so it can be found by those interested in relevant content.

For this reason, hashtags are an invaluable marketing tool. For example, using at least one hashtag on your Instagram posts canincrease engagement by 12.6%. There are already millions of users following hashtags like #realestate, so when you share a hashtag on your post, you can automatically increase your reach and attract targeted traffic to your page.

Example Instagram hashtag results page (Source:Instagram)

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Hashtags on a real estate YouTube video (Source:YouTube)

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Example Facebook hashtag results page (Source:Facebook)

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However, hashtags aren’t a magic button or guarantee for success. To get the maximum benefit from using hashtags, you need to understand the best practices on each platform. As a general rule, here are some suggestions to develop your real estate hashtag strategy on each platform:

• Instagram:You can include up to 30 hashtags per post, but using between three and 11 is often best for yourInstagram real estate marketingresults.
• Twitter:Tweets with more than one to two hashtags see a decline in reach and retweets, so keep things short and sweet.
• TikTok:TikTok captions are no longer limited to 100 characters, but the optimal number of hashtags is onlythree to five. Be sure to balance popular or general hashtags with niche terms to find the right audience andgenerate leads on TikTok.
• Facebook:Although this company doesn’t discuss its use of hashtags openly,real estate Facebook postswith hashtags are more searchable. According toHootsuite, using two to three hashtags on Facebook is ideal.
• YouTube:YouTube hashtags are generally more limited than Instagram, Twitter, or TikTok, but they still play an important role. Make sure to choose a few relevant hashtags to display near your video’s title or in the description for the highest chances ofgenerating real estate leads via YouTube.
• LinkedIn: This platform is heavily reliant on hashtags forLinkedIn lead generation, and users commonly follow hashtags to see relevant content. There is no limit to the number of hashtags you can include, but LinkedIn recommends usingno more than three.

For example, this real estate agent uses a combination of descriptivereal estate words, local terms, and luxury real estate hashtags on Instagram to reach her target audience. For this equestrian property, she adds property-specific hashtags as well. Hashtag formats like #hamptonsrealestate, #equestrianhomes, and #pebblebeachrealestate make it easy for local buyers to find this post.

@danatrotterhamptons listing (Source:Instagram)

The example below uses hashtags like #LakeOswego, #movetoLakeOswego, and #LakeOswegohomes to attract real estate buyers specifically in that area. When you’re looking for the best hashtags for real estate, think specifically about the audience you are aiming for each individual post to reach.

@matthewtercek Instagram listing (Source:Instagram)

Another great strategy for niche markets is to use branded hashtags for realtors. For example, this team uses the hashtag #theporchlightteam on every post, as well as general and local hashtags like #utahrealestate.

The Porch Light Team Facebook post (Source:Facebook)

TikTok,德州房地产经纪人王子白粉consistently uses hashtags like #dallasrealestate, #luxuryhomesforsale, and #hometour to drive real estate traffic to his posts. Although these keywords aren’t extremely specific, his posts continually show up in each hashtag category because of this consistency.

@princewhiting real estate TikTok hashtags (Source:TikTok)

Another Texas realtor uses a strategic combination of local, general, and branded hashtags to increase views on this real estate listing Instagram reel. Instagram real estate hashtags like #newhome and #dreamhome are general, with a high volume of posts, while smaller hashtags like #McKinneyTX and #stacycatesellshomes will attract targeted traffic.

@Stacycatesellshomes Instagram real estate listing (Source:Instagram)

Sales and marketing hashtags aren’t limited to promoting listings. Kseniya Korneva uses #openhouse and #realestategoals to highlight her team instead of a property. By using hashtags in a slightly different way than your competition, you’ll be able to stand out and ultimatelygenerate real estate leadsmore effectively.

@kseniya.tamparealtor real estate team post (Source:Instagram)

This real estate agent fits a variety of hashtags into her TikTok caption, with #realestate and #torontocondo hidden in the middle. This post is a great example of how you can use simple content to increase engagement with potential clients and build your audience. With just an 11-second video of a small condo, this Toronto real estate agent has her audience sharing their opinions, asking questions, and starting conversations.

@meganleblanc_realtor TikTok post (Source:TikTok)

This Canada-based realtor team uses interior design-style photography to share their listings on Instagram, along with many different home features in their hashtags. In just one photo, they use #entrywaydecor, #frontdoor, #highceilings, and #grandentrance to highlight this property’s standout features. They also include a variety of location-specific hashtags like #comoxvalleyhomes and #vancouverislandhomesforsale.

@thewrightgroup.ca using top real estate hashtags on Instagram (Source:Instagram)

As you work with a variety of buyers and sellers in your area, you will see some patterns in the types of homes or features that are particularly desirable. Eric Glassoff, a Boston-area realtor, saw this pattern and used it strategically to create content that’s applicable to his audience. This post shows a recently sold property with the hashtags #openconcept, #openconceptkitchen, #openconceptliving, #familyhomes, and #luxurycondos.

Eric Glassoff real estate listing post (Source:Facebook)

其中一个最简单和箍ightforward ways to use real estate agent hashtags is to promote an individual agent. This example is from a real estate brokerage, highlighting a realtor with a description and hashtags like #realestateagent, #agentspotlight, and #realestateagentsofinstagram.

@mavrealty agent spotlight (Source:Instagram)

No listings? No problem! This Oklahoma City real estate agent shows how easy it is to promote yourself and build an audience without constantly sharing new listings or closings. She shares a picture of herself with an eye-catching listing and uses localized hashtags like #okcrealestateagent, #yukonrealtor, #okccommunity, and #edmondrealtor.

@debbiewillisrealtor Instagram post (Source:Instagram)

在这个TikTok视频,房地产团队做了perfect job of relating to real estate clients while talking about their personal perspectives on the real estate market. They include multiple types of agent hashtags to ensure the video is seen by the right audience, including #realtorlife, #indianarealtor, and #realtoroftiktok.

@indianahomegirls (Source:TikTok)