29个简单的房地产营销理念和成功策略雷竞技app

房地产营销将是您房地产职雷竞技app业生涯的成功或失败。作为房地产经纪人，你必须拥抱你是一个“走路广告牌”。你永远不会获得第二次留下第一印象的机会。明智地思考您想要做什么类型的营销以及您将获得的潜在回雷竞技app报。

1. Create an Online Presence

无论您是新的房地产还是永远在业务中，您都必须拥有一个网站。技术是我们的指尖24/7。消费者通过网络查找一切。如果您没有网站，您几乎不存在，并且最高乘坐您的网站的最佳方式是阅读本文Top Real Estate Website Builders。

That said, you don’t have to spend hours building a website on your own when you should be out selling real estate. Invest in yourself and pay the people who have the talent to make you look good. For example, a company like替代品offers real estate websites you can customize for a more productive and cost-effective way to create your digital presence.

Another way to increase your online presence is to sign up for a service likeZillow Premier Agent。While this will not replace your website, it will ensure your picture and contact information are clearly shown next to listings found in one of the largest online real estate search platforms.

访问Zillow Premier Agent

2.要求推荐

与知道和爱你的人合作是一个双赢的情况。与买方或卖方进行交易后，他们将成为您最大的粉丝。这些人正在唱歌你的赞美和分享他们的朋友和家人，你是一个摇滚明星。虽然您在交易时，请询问您的客户是否知道任何可能需要购买或出售房屋的人。我相信，如果你不问，你就不会得到。

Networking is an amazing tool to use whether you are a new or seasoned real estate agent. We actually start networking as soon as we leave our home in the morning. When you stop at the local coffee shop, you get to know the barista serving you. Always make sure they know you are a real estate agent.

在日托或幼儿园脱离孩子时，可以了解教师和助手。你不需要“在他们的脸上”的房地产。当您向他们询问有关家庭，职业，娱乐和梦想的问题时，人们喜欢谈论自己。我可以向你保证，家庭会出现。

3. Host Valued Open Houses

At the start of one’s real estate career, the go-to marketing idea has always been to do open houses. Newer agents will ask seasoned agents if they can do an open house over the weekend to get potential buyers. To truly succeed at an open house, you must show the visitor the value of “coming by.”

Themed open houses, especially ones around a holiday, can be very successful in large numbers of guests. Plan unique refreshments as well as an activity that involves capturing the guests’ contact information, like a raffle and possible entertainment. Of course, please make sure to review these details with the seller.

如果您不确定举办有价值的开放式房屋需要什么，请考虑查看我们的step-by-step guide, which also features a free downloadable checklist.

4. Be Active on Social Media

When you are able to show the “real you” via pictures and life experiences, you will make connections with your audience. The individuals who see you on screen need to see and feel your care and concern. Facebook is an excellent resource for marketing. However, you must create a business Facebook page and not mix business and personal. The old adage “don’t mix business and pleasure” speaks volumes.

Once you have created a business Facebook page, you can profile your listings and capture potential buyers. You can also develop quite a solid relationship with these buyers before even meeting them face to face. For more about how to market yourself on platforms like Facebook, check out our article on房地产social media tips。

写下个人便条卡

Personal touch, kindness, and etiquette will get you business without directly asking for it. When was the last time someone showed you they were thinking about you? A statement like this can shift a person’s day significantly. Consider writing two personal note cards daily. This form of marketing will cover all target markets through all generations.

例如，金色或银色的高级将使您花时间亲自写作关怀票据。年轻一代将欣赏你将时间带到“爱他们”，以某种鼓舞人心的话。在任何一种情况下，手势肯定会留下印象。

Please feel free to visit our article onhow to create a real estate marketing plan，这为您提供了一个伟大的“路线图”来开发您的营销计划。雷竞技app

6. Support Local Businesses

Reciprocal relationships whereby both you and the local business can benefit is huge. On Saturdays, I profile a local business on my Facebook Live. I have profiled restaurants, coffee shops, boutiques, local artisans, florists, a nursery and garden center, and other downtown businesses. The marketing opportunity is endless. A small business owner will never forget who helped them build their business. Another great opportunity for networking.

7.与其他专业人士合作的共同市场

作为房地产经纪人，我们每天都在贷方，家庭保修公司，卫生专业人员，财务顾问和检查员工作，命名为数少。我们所有人都有想要信息的个人数据库。当与这些人进行广告或营销时，您可以从字面雷竞技app上翻一番和三倍。

8. Offer Zoom Client Meetings

在2020年之前和大流行，我不熟悉应用缩放。当我们全部发现自己在视频呼叫和会议上每天都有时间来迅速改变了事情。我认识到这是一个很棒的平台，让我面对与客户面对面，并拥抱它的好处。例如，我发现缩放是一个令人惊叹的工具，用于审查和解释与买家和卖家的文件。

Offering virtual meetings like these is also a great passive marketing strategy. This is because you are not only solidifying a strong relationship with your client, your client is seeing you adapt and adjust to whatever is thrown at you while keeping them in the loop of their transaction.

Another way to show your clients or potential buyers you value their safety is to offer a virtual tour of property. A service known asAsteroom是一个易于使用的工具,可以帮助您创建teractive floor plans and a 3D tour of a property, using only your cell phone, that can be shared online.

Visit Asteroom

9.进行客户升值事件

每年与客户联系，感谢他们，以利用您购买或销售他们的家或将您推荐给朋友和家庭。这将加强您的“顶级存在”，并帮助您始终是您的客户所思考的第一个房地产经纪人。

例如，我一直在公园野餐的音乐为20年，作为客户的升值活动，我的客户知道每年夏天寻找邀请。我能够通过捎带在一个免费的城市活动中提供这一点，同时为我的客户提供由当地三明治商店提供的野餐晚餐，为我提供折扣。

但是，除客户外，还邀请所有供应商，例如贷方，检查员，标题官员和家庭保修代表。再一次，所有各方的相互和有益的互惠关系。我还务必为客户提供具有我联系信息的外卖。由于这是一个开放的活动，因此您有机会被其他潜在客户看到。

10. Become a Sponsoring Partner

The local community that we work in has been very generous to us as real estate agents, and we must be just as gracious and generous back to our community. There are so many community groups you can support through donations or volunteering your time to assist with a project. You can also share your promotional items. You need to continue to brand yourself and promote name recognition. Please always keep in mind that humility and being subtle will bring you more business than being “up in everyone’s face.”

11.在您的敬拜地点进行广告

Many places of worship have a newsletter in which you can place a business card advertisement for a nominal fee. Times have changed; in the past, only members of that particular house of worship would be invited to participate in these bulletins. With the current economic challenges, they are more open to have local businesses support them.

12. Produce a Monthly Newsletter

Old Republic Home ProtectionandFirst American Home Warrantyhave great tools for agents, at no cost, that can be used to produce a personalized, monthly newsletter. You can also go to your State Association of Realtors website to produce a newsletter with current market data and helpful housing tips. In California, for example, the California Association of Realtors (CAR) has “One Cool Thing” that realtors can use to update their clients at no cost.

13.与您当地的杂货店合作

Advertising on a shopping cart or on the back of a receipt can also allow you an opportunity to brand yourself with your local community. Marketing companies also can personalize the separation bar at the checkout stands to have your picture and contact information.

14. Become an Active Neighbor

Whether it is your own personal neighborhood or a possible farming area, planning a neighborhood event can be extremely successful. When you live in a particular neighborhood as a real estate agent, you already have the impression of being the “area expert.” Block parties, yard and garage sales, or forming a neighborhood watch is a great way to market your services.

People in the community also love to work with agents who have the finger on the pulse of the “goings on” in town. A great resource is公园的长椅上，它提供具有网站的代理商，并直接向订户提供有关当地事件，交易和新闻的内容，帮助代理商与企业联系，成为其社区的专家。您可以访问他们的网站以了解更多信息。

访问Parkbench.

15. Volunteer During the Holidays

同时有一个惊人的市场和网络的机会将参与当地的假日活动。这么多的组织正在寻找志愿者来物理协助活动，以及货币捐赠以承销该活动。

At our local shelter, I have had the pleasure of doing the birthday parties for over 18 years for every child who enters the shelter. Our birthday angels make sure that the birthday child receives a cake, an outfit, shoes, a toy, and goody bags. Every Thanksgiving, I have the opportunity to donate water bottles and candy bags with my contact information to 600 senior citizens who attend an annual Thanksgiving dinner. Remember to always volunteer with an open heart with no return expected. The reward will come.

16.启动YouTube频道

If you are comfortable in front of a camera and bring information of worth, creating a YouTube channel can be great for building your professional reputation as well as for雷竞技app营销您的房源。As you know, many successful influencers got their notoriety through followers watching them on YouTube. However, there is a learning curve and you will need to use other social media to build followers.

17.写一个博客

我们的许多客户正在寻求信息ing the buying and selling process. As a real estate agent, we are perceived to be an expert in our field. It is important if you are going to market yourself through a blog “that you know your stuff.” You need to commit 100% to this media. You need to pick a topic, breakdown the elements of that topic, and make sure to give enough information to satisfy the reader.

写一个博客不是一次性事件，除非你愿意支付给的第一页，否则将努力出现在搜索结果在谷歌上做广告。To do this effectively, you must demonstrate consistency—possibly blogging weekly. If you don’t demonstrate this commitment, you will lose potential readers.

18. Reward People Who Refer Clients to You

When the National Association of Realtors (NAR) ran a survey and asked, “What do you want most in your Realtor,” the response was care and concern. Our family, friends, and past clients should always “feel the love” when referring a potential buyer or seller to us. Whenever someone shares that they have mentioned my name for a future home sale, I immediately write a personalized card with a scratch-off lottery ticket ($1.00 investment), thanking them for thinking of me. I write in my card that I am hopeful that they are as lucky with their winnings as I am lucky to have them refer me.

To truly be successful in real estate, you must consider having automated systems that are working behind the scenes while you are conducting real estate business. One option to consider is featuring testimonials on your website like you can do with替代品’stool called “RealSatisfied.” This tool is also worth mentioning as it offers a suite of automated systems that brings the real estate agent and consumer together.

19.发出促销项目

Invest wisely in branding your business, choosing items of value. When purchasing promotional items, make sure they don’t end up in the garbage. Doing your homework and price comparison can take some time, but it can result in saving money. My go-to items for marketing are personalized pens, letter openers, and reusable bags. Also when donating water to events, I always make sure to print water bottle labels with my contact information.

20. Get Involved at Local Schools

As a “walking billboard,” the best return on your marketing is physically being seen wearing your company’s logo. You want those around you to keep you “top of mind,” and to be thought of first if they need a real estate agent. Whether you are volunteering in a classroom, a sports event, or an academic event, show up wearing a company polo. Most of us are visual learners and will remember a logo. The proof in logo recognition is evident in brands like Nike and McDonald’s.

21. Make Marketing Personal

我全都是关于“保持真实”。我们的许多客户都成为我们最大的粉丝，喜欢听到我们世界的个人身边。我们倾向于在假期期间只在假期写一封私人家庭信件，并将它们封闭在我们的假日卡中。我在5月期间每年都在写一个个人家庭来信。我包括一个更新的家庭图片，所以我的客户可以遵循冒险和增长多年。

22. Offer First-time Homebuyers Workshop

By tapping into your professional network, which may include attorneys, accountants, and financial advisers, you can sponsor a workshop for first-time homebuyers. This event, if planned correctly, can be profitable in capturing new clients at a reasonable cost. Many of these workshops can be held at a community center or a place of worship at a nominal fee.

23. Teach a Rent vs Buy Workshop

公司,我们为transactio使用n during an escrow can be a great resource of information. Consider teaching a Rent vs Buy Seminar. Many individuals who rent do not realize that they have the potential to buy a home. It is your mission to show these renters that they are helping their landlord build financial wealth through homeownership instead of themselves. These workshops can be sponsored and underwritten by one of your preferred lenders to limit your costs. Your lender will also recognize the opportunity to be able to help the renter to become a homeowner.

24. Send Postcards

When marketing to our database and potential clients, we literally get about 10 seconds of their attention to look at what we sent prior to it going into the garbage. Even though this is an unfortunate fact, statistically we need to reach out to our clients multiple times a year in different ways. Mailing 4¼x5½-inch postcards several times a year that include household tips, fall or spring time changes, and fun holiday facts can make an impact within the 10 second you have to be remembered for future business.

Your brokerage may provide you with a number of postcards. However, if you are looking for a source to produce your own,ProspectsPLUSmay be a resource to consider. In addition to offering more than 100 real estate-specific card designs, ProspectsPLUS also offers templates you can use to create brochures or other flyers. You can visit their website to see their designs for yourself.

Visit ProspectsPlus!

25. Develop an Agent-to-Agent Referral Network

As agents, when we recognize that we can leverage friendly competition between real estate agents to our benefit, we open another marketing opportunity for business. LinkedIn is the largest agent-to-agent platform to get referrals. For example, when our sellers move out of state, that shouldn’t mean that is the end of our income opportunity from that client. We stay in touch with that seller and remind them that we are a great referral source for all of their real estate needs nationwide. With LinkedIn, we build relationships with agents nationally, thereby allowing us referral income opportunities.

26. Sponsor a Coat & Blanket Drive

让您的办公室在节日期间为新的或轻柔地使用的外套和毯子进行捐赠的捐赠点。请记住，社区对您非常好 - 您必须对您的社区非常好。这种“感觉良好”的活动将使您能够开放和携带心脏。在没有预期奖励的情况下，每次好的契约都会得到奖励。

27. Place Door Hangers in the Neighborhood

As a newer agent, there aremarketing materials可以免费获得家庭保修公司和当地贷款人。门衣架是一个完美的项目，可以推出您的品牌并分享房地产尖端。投资将是您的时间，回报可以成为邻里的房地产专家。

28.参与当地的商会

与房地产专业外的当地企业主网络可以非常有利可图。出现在室内混合器和红丝带切割仪式上，用于新业务可以巩固专业连接。谚语有一些真相，“这是90％的个性和你所知道的10％。”您首先需要一个潜在的推荐来源，以便在他们将业务推荐给您之前相似并相信您。当然，在一段时间通过“了解你的过程”，你需要证明你知道你在谈论什么。

29.创建客户生日俱乐部

“I scream, you scream, we all scream for ice cream.” To celebrate your client’s birthday and their family members’ birthdays, send them an ice cream cone coupon. I assume you think this will be an exorbitant expense. Actually, it is extremely affordable with great results in future referrals.

与当地的冰淇淋公司合作。您可以使用您的联系信息和以下信息创建冰淇淋优惠券，“此优惠券在您的生日上享用免费冰淇淋。仅在XYZ冰淇淋商店兑换优惠券。“

The cool thing about this marketing campaign is that you only pay for coupons redeemed. My arrangement with the local ice cream shop is to visit every quarter to pick up the birthday coupons used and settle up my bill. However, you might also find vendors who are willing to provide you with digital coupons that can be featured in电子邮件营销雷竞技app活动代替。

底线

Poorly thought-out marketing could be costly. No matter what marketing strategy you choose to use, do not expect a quick return. “Slow and steady wins the race.” You should also make sure to develop a budget before starting any marketing plan. With some creativity and research, marketing yourself can be very reasonable and cost-effective.