8 Best CRM for Mailchimp Software Solutions
This article is part of a larger series onCRM.
Mailchimp is an email and digital marketing platform that lets businesses manage campaigns, track contact activity, and automate customer interactions. When integrated with customer relationship management (CRM) software, teams can synchronize contact and campaign data between both systems and have access to some Mailchimp features from the CRM. Based on our evaluation of dozens of providers, the top picks for the best CRM for Mailchimp include:
- Best for personalizing direct sales emails:Pipedrive
- Great free CRM-Mailchimp integration:HubSpot CRM
- Excellent affordable option for revenue teams:EngageBay
- Solid for two-way lead sync to Mailchimp:Freshsales
- Best integration for identifying purchase intent:Zoho CRM
- Ideal no-code workflow design tools:monday Sales CRM
- Best deal management Mailchimp CRM:Capsule CRM
- Great Mailchimp CRM for simple contact database:Really Simple Systems
Best CRM for Mailchimp Integrations Compared
Provider |
Starting Monthly Price per User* |
Free Plan? |
Our CRM Rating Out of 5 |
---|---|---|---|
|
$14.90 |
✕ |
4.85 |
|
$45 (up to two users) |
✓ |
4.80 |
|
$13.79 |
✓ |
4.70 |
|
$15 (free for three users) |
✓ |
4.70 |
|
$14 |
✓ |
4.66 |
|
$10 |
✕ |
4.55 |
|
$18 |
✓ |
4.25 |
|
$17 |
✓ |
4.18 |
*Based on annual billing; monthly billing is also available for slightly higher rates.
Not a fan of using Mailchimp for email campaigns? No worries! Check out our guide on thebest CRMs for email marketingto find products that will allow you to create, deploy, and track campaigns from your CRM system.
Pipedrive: Best for Direct Sales Outreach
Pros
- Solid CRM integration with Mailchimp for creating and syncing email lists and deploying personalized messages
- Robust lead and deal management capabilities for generating and tracking sales opportunities and converting them into won deals
- Easy for users to track contact and audience activity in either Mailchimp or the CRM system
Cons
- No free plan
- Mailchimp integration on Essentials only lets you sync and export contact data; email sync requires the Advanced plan
- Relatively expensive email automation features
- You primarily use direct sales tactics:Pipedrive is known as a sales CRM in that it’s great for managing sales leads, deals, and proposals. The integration with Mailchimp solidifies that status as a complete salesCRM system. Users can synchronize contact data between both platforms, then define list segment criteria in Pipedrive to send and track targeted, personalized emails automatically from Mailchimp.
- You need robust deal tracking tools:Pipedrive is one of our top picks for the best CRM to use with Mailchimp if you are a deal-based company, as is common in business-to-business(B2B) sales. It has high-level deal tracking tools with custom pipelines, rotten deal indicators, and automated proposal features to streamline the process. There’s also the option to configure automated Mailchimp emails based on deal value or status.
- You want to track sales purchase intent with Mailchimp:Though it has sophisticated sales tools, Pipedrive is missing certain features that can be utilized with Mailchimp. For instance, getting automated CRM alerts to sales reps based on a lead’s engagement with Mailchimp campaigns allow teams to quickly identify interest and reach out. This is not an available feature in the Pipedrive-Mailchimp integration.
- Alternative:Zoho CRM is the best option to fill this need through its SalesSignals tool. It sends notifications to users based on contact or lead actions, including opens and clicks with Mailchimp emails.
- You need a free integration with Mailchimp:Pipedrive does not have a free-forever plan and by default, does not give you free access to Mailchimp.
- Alternative:EngageBay and HubSpot are the best overall free Mailchimp CRMs available.
Pipedrive Pricing Plan & Overview*
*Pricing is based on annual billing on a per-user monthly breakdown. Monthly billing is available for a higher cost. Paid plans include a 14-day free trial.
Our Expert Opinion
Pipedrive has a particular standout use case when integrated with Mailchimp—automating direct email outreach. We like how seamless it is to export contacts from one system to another and keep those profiles in sync. This is especially great for automating email follow-ups using Mailchimp based on Pipedrive contact lists and deal attributes, such as over a certain value or in a specific deal pipeline stage.
Use our in-depth expertPipedrive reviewto get complete details on the CRM features, pricing, and integrations to determine if it’s right for you.
HubSpot CRM: Best Free Mailchimp CRM Integration
Pros
- Free plan includes unlimited users and integration access to Mailchimp
- Solid email features from the Mailchimp integration, like list creation, email activity tracking, and contact data sync in both systems
- Simple integration process plus an all-around easy CRM to use
Cons
- Lead scoring from campaign engagement and contact profiles get expensive
- One-way contact sync only; data can sync from HubSpot to Mailchimp and not vice versa unless you’re on the Operations Hub Starter plan
- Calling minutes unavailable on the free plan
- You want a free Mailchimp CRM:HubSpot’s free plan supports unlimited users and access to the third-party app marketplace. Users can get directCRM integrationswith Mailchimp for data sync capabilities, contact engagement tracking, and the ability to generate new contact records in HubSpot from Mailchimp web forms.
- You need to track Mailchimp campaigns in HubSpot:The best feature for the HubSpot-Mailchimp is campaign tracking.Marketing and salesteams can deploy campaigns from Mailchimp where engagement activity, such as email opens, clicks, and bounces, get reported in HubSpot. This information will appear directly in CRM contact data records so you get a more personal view of lead interaction history.
- You need free two-way contact sync with Mailchimp:HubSpot explicitly indicates that the contact synchronization capability is only one-way from HubSpot to Mailchimp, assuming you’re using the free integration. In other words, you can’t automatically update theCRM datarecords from Mailchimp unless you’re using the Mailchimp data sync connection, which requires the Starter plan for the Operations Hub.
- Alternative:Freshsales has the best two-way integration features with Mailchimp that start on the Growth plan, which is free for three users.
- You want less expensive lead scoring:Tracking interactions with Mailchimp campaigns is a great way to performlead scoringwhere you can quantitatively evaluate sales leads based on email engagement. That feature in HubSpot, unfortunately, is not available until the Professional plan, which starts at $450 per month.
- Alternative:EngageBay has the most affordable lead scoring tools that start on its Free plan.
HubSpot CRM Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown. Monthly billing is available for a higher cost. Each plan offers a 14-day free trial.
**Pricing uses the monthly Sales Hub costs for individuals and small teams. The provider also offersEnterprise-level products for large sales teams, and the CRM Suite, which includes sales, marketing, customer service, content management system (CMS), and operations software in one product for a higher price.
Our Expert Opinion
HubSpot’s free access to Mailchimp and all-around platform usability makes it a viable contender as the best CRM with Mailchimp integrations. While the two-way contact data sync requires the Operations Hub Starter plan, you can still get plenty of free functionality with the connection. Activity tracking on CRM contacts, for instance, is useful for monitoring engagement with Mailchimp content.
Read our in-depthHubSpot CRM reviewto learn everything you need to know about the platform before making a purchase decision.
EngageBay: Best for All-in-One Functionality
Pros
- Free plan available that includes mass email, lead scoring, and third-party integrations
- All-in-one sales, marketing, and service platform for which you can create Mailchimp data flows for each module
- Mailchimp integration allows users to update CRM contact records, deals, and tasks based on Mailchimp campaign activity
Cons
- No direct Mailchimp integration available; requires a third-party connector tool like Zapier to perform data flow tasks through Zaps
- Needs to improve its interface usability
- Relatively expensive workflow automation
- You need to manage sales, service, and marketing functions in one system:Revenue teamson a tight budget can absolutely get value from EngageBay. In addition to cost-friendliness, it acts as an all-in-one solution for managing sales leads and deals, email, social media, content marketing campaigns, andcustomer servicetickets.
- You want a free option and affordable paid Mailchimp CRM plans:EngageBay is the most cost-friendly CRM option—offering a free-forever plan and paid plans starting at just $13.79 per user, monthly. The Mailchimp integration is powered entirely by third-party connector tools like Zapier. This lets users create data flows between applications and manage lists, update CRM records, create tasks, and get notifications based on Mailchimp activity.
- You need direct integration to Mailchimp:EngageBay unfortunately, requires an extra step to complete the CRM Mailchimp integration. Users must first integrate with Zapier, then set up data flows between the applications to get that functionality.
- Alternative:Pipedrive and HubSpot CRM are better alternatives with direct, seamless integration with Mailchimp.
- You want a more intuitive CRM for Mailchimp:In addition to a more complex Mailchimp integration process, EngageBay gets relatively poor product usability ratings. More specifically, users report a learning curve for using some of the built-in and integrated tools.
- Alternative:We like HubSpot, monday Sales CRM, and Really Simple Systems as the most intuitive CRM products.
EngageBay Pricing Plan & Overview*
*Pricing is based on annual billing on a per-user monthly breakdown. Monthly billing is available for a higher cost, and biennial billing is available for a lower cost.
Our Expert Opinion
While the integration process isn’t ideal as you must use a Zapier connection tool, you can get complete sales, marketing, and service functionality from the EngageBay-Mailchimp integration. Users can manage marketing audience lists, update or add tags to CRM records, and create service tickets out of Mailchimp campaigns. We also can’t overlook the affordability of EngageBay and the integration—offering a robust free plan and low-cost paid options.
Freshsales: Best for Two-way Lead Synchronization
Pros
- Growth plan allows up to three users for free and includes integration with Mailchimp
- Easy integration and data mapping process with Mailchimp lets you two-way sync lead and contact data records between each system
- Excellent overall lead management tools including activity monitoring, deal tracking, and engagement through email, chat, and phone
Cons
- Mailchimp integration features are limited to lead and contact data sync and record creation between systems
- Expensive to auto-enrich CRM profiles to keep data up to date
- Strictly a sales CRM with omnichannel engagement options; not a great option for managing marketing or service activity
- You want a thorough lead sync with Mailchimp:The main feature of the Mailchimp CRM integration is data synchronization. Freshsales comes with a direct free integration with Mailchimp and an easy data mapping process to keep Freshsales lead or contact data and activity synchronized with records on Mailchimp lists. The connection allows for a two-way sync, so activity in either system will update in the other.
- You sell business-to-business (B2B):Because of the scope of the Mailchimp integration that focuses on lead sync and the built-in features of the CRM, Freshsales is far more useful as aB2B sales CRM. The system includes capabilities crucial for selling and managing relations with other organizations like account management, deal tracking, appointment scheduling, a built-in phone system, and quote generation.
- You need more expansive Mailchimp capabilities:The main issue with Freshsales for this particular integration is it’s limited in that it can only do data sync functions with Mailchimp.
- Alternative:Pipedrive has data sync and email list configuration, and EngageBay can apply the integration to sales, marketing, and service teams. Zoho CRM is another good option with data sync and a unique SalesSignals tool for identifying purchase intent based on campaign engagement.
- You want to use your CRM for more than just sales:While there are plenty of omnichannel capabilities to engage leads and customers via phone, live chat, email,chatbot, text, and messaging apps, the modules for Freshsales are meant mostly for direct sales activities. Users must adopt native Freshworks software for additional costs to get extensive marketing and service management features like campaign management and help desk ticketing.
- Alternative:EngageBay and HubSpot offer integrations with Mailchimp and all-in-one sales, marketing, and service tools in their products.
Freshsales Pricing Plan & Overview*
*Pricing is based on annual billing on a per-user monthly breakdown. Monthly billing is available for a higher cost. Freshsales offers a 21-day free trial and optional paid add-ons for additional workflow automations and phone credits starting at $5.
Our Expert Opinion
Integrating Freshsales with Mailchimp ensures your reps use up-to-date contact data and activity information during outreach. We like how easy Freshsales is to use when connecting with Mailchimp, mapping data fields to control how or what information flows, and creating settings for one or two-way sync options. All in all, Freshsales is a strong CRM contender with a free Mailchimp integration, omnichannel engagement tools, and solid business-to-business (B2B) use cases.
Check out our completeFreshsales reviewto find out if it’s the best CRM solution for your business needs.
Zoho CRM: Best for Discovering Intent Through Campaigns
Pros
- All-around affordable CRM system
- Comes with Mailchimp integration as well as over 1,000 other direct third-party and native connections
- Mailchimp integration allows two-way contact and lead data sync plus SalesSignals notifications to get updates on campaign interactions
Cons
- Some poor user experience ratings for setting up and navigating the system
- Does not have a free integration with Mailchimp
- Users must be on the Professional plan to get the SalesSignals feature for CRM notifications based on Mailchimp campaign activity
- You want to gain purchase insights using Mailchimp:The key function in the Zoho CRM-Mailchimp integration is how it works with Zoho’s SalesSignals tool. SalesSignals gives real-time notifications to users on customer activity and purchase interest behaviors such as email opens, website visits, link clicks, and inbound calls. The tool works with third-party tools to get those alerts directly from Mailchimp campaigns.
- You use tons of other business apps besides Mailchimp:In addition to connecting with Mailchimp for lead data synchronization and system notifications, Zoho has over 1,000 other third-party and native applications available for integration. If you wish to expand yourCRM functionalitythrough integrations and use your CRM for more than sales or marketing, Zoho CRM is your product.
- You need a free Mailchimp integration:Though it has free and affordable subscription options, Zoho CRM does not allow third-party integration access until the Standard plan for $14 per user, monthly.
- Alternative:HubSpot CRM and EngageBay offer free plans that include Mailchimp integration.
- You prioritize user experience for your CRM:Based onuser reviews, Zoho tends to do poorly in the product usability category, particularly for setting up a new system and navigating the different modules.
- Alternative:monday Sales CRM, HubSpot CRM, and Capsule all perform well in terms of user experience and offer seamless integration with Mailchimp.
Zoho CRM Pricing Plan & Overview*
*Pricing is based on annual billing on a per-user monthly breakdown. Monthly billing is available for a higher cost. Zoho CRM comes with a 15-day free trial for the paid plans.
Our Expert Opinion
Zoho CRM offers one of the more comprehensive integrations with Mailchimp—providing two-way data sync, activity tracking, and mass contact import from one system to the other. We also can’t overlook the unique SalesSignals feature, which extends to third-party tools like Mailchimp, so reps can get alerts on critical campaign activities such as new subscribers, email clicks, and responses.
Use ourZoho CRM reviewto get product details on features, pricing, integrations, user experience, and use cases to see if it’s right for you.
monday Sales CRM: Best for Creating Mailchimp Automations
Pros
- Simple CRM to use through its spreadsheet data entry format for storing data and customizing boards
- No-code automation that allows users to easily create workflows between monday Sales CRM and Mailchimp
- Mailchimp integration includes robust features like lead data sync, notifications from the CRM, and dashboard reporting on campaign performance
Cons
- Misleading pricing; paid plans require you to pay for a minimum number of users
- No longer offers a free plan; no free Mailchimp integration
- Third-party integrations and workflow automations require the Standard plan while the Mailchimp integration requires the Pro plan
- You need a simple automation designer for Mailchimp activity:The all-around simplicity of monday Sales CRM extends to creatingCRM workflow automations. The platform uses no-code design tools where users can select triggers and actions from drop-downs, or use premade flows. This works for Mailchimp to perform automations like contact edits and list updates based on Mailchimp activity.
- You want to get CRM dashboard updates for campaigns:Another great integration feature for monday Sales CRM and Mailchimp is campaign performance tracking. Users can create their own visual dashboards on the CRM boards to get stats and performance data on their Mailchimp campaigns.
- You need a lower-priced Mailchimp integration:而周一CRM并不是特别expensiv销售e, there is no longer a free-forever plan, and the Mailchimp integration requires the Pro plan for $24 per user monthly.
- Alternative:HubSpot is our favorite free CRM for Mailchimp users, while Zoho has more cost-friendly and scalable paid plans.
- You want to use your Mailchimp CRM for sales, marketing, and service teams:The monday Sales CRM is built primarily for sales andaccount managementteams. It has no customer service ticketing tools and is limited in marketing capabilities to email outreach and integration with Facebook Ads forlead generation.
- Alternative:EngageBay是个优秀的一体化的选项,offers sales, marketing, and service modules and lets you create data flows for each of those functions using Zapier.
monday Sales CRM Pricing Plan & Overview*
*Pricing is based on annual billing on a monthly per-user breakdown. Monthly billing is available for a higher cost. There is a 14-day free trial for the paid plans.
Our Expert Opinion
monday Sales CRM is a dream product for users new to the CRM world. It’s easy to use as it leverages spreadsheet-style formats for data management and board design, and comes with no-code workflow automation. With the Mailchimp integration, teams can further their capabilities with two-way data sync contacts and audience information and automated workflows between monday Sales CRM and Mailchimp—the ultimate productivity hacks.
Don’t forget to read ourmonday.com reviewto get all the product details before making a purchase decision.
Capsule CRM: Best for Deal Tracking Tools
Pros
- Mailchimp integration lets you add CRM contacts to Mailchimp campaigns and monitors unsubscribed tags for you
- CRM包含内置项目和任务管理
- All-around opportunity management features for deal tracking
Cons
- Free Mailchimp integration requires an application programming interface (API); direct connections require the Professional plan
- Multiple pipelines require the Teams plan
- Expensive workflow automation features
- You have a longsales process:Capsule has robust opportunity management tools that let you track bids, deals, and proposals. Teams can tailor their own sales milestones and stages, record reasons lost, and get notified of potential stale deals in the pipeline. These features pair nicely with the Mailchimp integration where you can add CRM contacts to Mailchimp campaigns to ensure constant nurturing for the whole process.
- You need to automate “unsubscribe” tracking in your CRM:Spam laws require you to stop sending emails to those who don’t want them. It’s important to be able to monitor those details and contact records to ensure you never upset a potential customer. With the Mailchimp Webhook integration, new Mailchimp list subscribers can be automatically added and updated in Capsule, and have the CRM record tagged if they unsubscribed.
- You want free direct access to Mailchimp:Capsule CRM does offer a bare-bones subscription that includes 250 stored contacts, activity tracking, and email access from the CRM. Additionally, you can utilize application programming interface (API) connections to integrate with third-party apps like Mailchimp for free—demanding a lot of back-end work, while direct Mailchimp integrations require the Professional plan.
- Alternative:HubSpot and Freshsales are better alternatives for direct integration without API requirements or third-party connector tools.
- You need more affordable workflow automation:Workflow automation is crucial for teams to put mundane tasks like data entry, task assignment, and notifications on auto-pilot. Capsule, unfortunately, doesn’t begin offering this capability until the Teams plan for $36 per user, per month.
- Alternative:We recommend Zoho CRM for the most affordable automation tools that start on the Free plan.
Capsule CRM Pricing Plan & Overview*
*Pricing is based on annual billing on a per-user monthly breakdown. Monthly billing is available for a higher cost. The paid plans offer a 14-day free trial.
Our Expert Opinion
Capsule CRM has a few notable attributes regarding its product and the Mailchimp integration. The system is highly intuitive to use and flexible in pricing, as it has a free plan and scalable paid plan options. We also like how you can choose to get a free Mailchimp connection if you want to create your own API calls—otherwise, you can get direct access with the Professional plan to track campaign email activity and unsubscribe from CRM records.
Really Simple Systems: Best Simple Contact Database
Pros
- Free option plus scalable and affordable paid plans
- Easy-to-use platform, especially for managing and organizing contact data
- Lots of flexibility for data flows through Zapier while creating Mailchimp triggers and actions
Cons
- Marketing and customer service features require a paid add-on
- Mailchimp integration must be done through a Zapier connection; no direct integration is allowed
- Email and Zapier integrations aren’t available for free
- You need a simple contact database:Really Simple Systems is best known for its simplicity andcontact management system. Users can store lead and customer data, track pipeline stages, manage tasks and events for a record, monitor activity like Mailchimp campaign engagement, and attach documents to contacts. There’s also the ability to link records to one another to indicate a relationship or hierarchy structure.
- You want flexibility in your Mailchimp CRM:Another key attribute for Really Simple Systems is theCRM customization选项。用户可以改变数据字段、表boards, pages, and drop-down lists to meet their needs. This also applies to the Mailchimp integration. While it’s not ideal that the CRM requires Zapier to make the connection, it does enable teams to have tons of flexibility for triggers and actions.
- You need a free, direct Mailchimp integration:Really Simple Systems is one of the few products on this list that require a connection tool like Zapier to integrate with Mailchimp. Another downside is that the integration with Zapier is not available for free.
- Alternative:HubSpot is our favorite CRM with free and direct integrations with Mailchimp.
- You want marketing tools built in:Those who want marketing features in their CRM for email scheduling, campaign management, drip automation, segmentation, and template design tools will need to look elsewhere. Really Simple Systems requires you to purchase a paid add-on for those capabilities.
- Alternative:EngageBay is comparable in price to Really Simple Systems and comes with all-in-one sales, marketing, and customer service features.
Really Simple Systems Pricing Plan & Overview*
This CRM is strictly a contact database and sales management tool. For additional functionality, you must purchase CRM add-ons. One is Simple Marketing, which costs $25 per month, another is the Service Desk that’s $50 per month, and then there’s Advanced Marketing, which is $50 per month. The Simple Marketing and Service Desk add-ons are automatically included for Enterprise plan users.
*Pricing is based on annual billing on a monthly per-user breakdown. Monthly billing is available for a higher cost. The provider offers a 14-day free trial on paid plans.
Our Expert Opinion
Really Simple Systems is one of those products that can meet the needs of those looking for the CRM basics. It is cost-friendly and offers a highly intuitive contact database system. While it’s not ideal that you must subscribe to Zapier to make the Mailchimp connection, it does enable you to create useful data flows. For instance, you can set up Mailchimp so that if links are clicked or emails are opened, the CRM updates those details in the contact records.
Learn more in our expertReally Simple Systems reviewto decide if it’s right for your business.
How We Evaluated the Best CRM for Mailchimp
To determine the best Mailchimp CRM integrations, we evaluated the features you get by directly integrating a CRM with Mailchimp or connecting systems through a third-party tool like Zapier. For instance, two-way contact data sync, CRM notifications from Mailchimp activity, and the option to create automations between each app are crucial integration features. We also looked at the cost of the integration and user experience with the products and providers.
The tabs below offer insight into our evaluation process of the best Mailchimp CRMs:
30% of Overall Score
Because data sync between Mailcimp and the CRM is the most essential feature found in all the CRMs on this list, we primarily looked at the general features of each provider. A mobile app, customizable pipelines and data fields, and reporting tools are all essentials in a CRM system. We also wanted to see if each product offers many other integrations besides Mailchimp.
30% of Overall Score
Extensive support helps prevent poor user experiences connecting the CRM with Mailchimp and operating its features. This was evaluated in terms of service hours and the availability of support via phone, live chat, and email. We also looked at help center resources users can access for self-service, like tutorials, forums, and training guides.
20% of Overall Score
For pricing, we primarily looked at the total cost of integrating the CRM with Mailchimp, including the CRM subscription, Mailchimp annual pricing, and if any third-party tool was required. We also considered free plan availability, affordable paid options offered by the provider, billing flexibility, and whether a subscriber could pay monthly or save by paying annually.
20% of Overall Score
In addition to first-hand experience with these Mailchimp CRMs, we evaluated what actual users say about each product according to their online reviews. This helped us gauge how users felt about product usability, both with the CRM and the process of integrating Mailchimp. We also looked at the perceived value teams felt they extracted from their CRM and how they felt about the features.
Frequently Asked Questions (FAQs)
The short answer is it depends on who you ask and how you define CRM. Mailchimp does not market itself as a CRM system, but as an email and digital marketing platform. However, it has essential CRM features such as contact database management, list segmentation, and communication tools through email. You can also generate performance reports and design campaign automations, features common in CRMs.
Mailchimp, as a provider, does not offer a CRM-specific product. However, it has certain CRM tools like contact management and integrates with CRM systems so you can synchronize your audience data, track campaigns, and get notifications in your CRM based on Mailchimp activity.
Bottom Line
The Mailchimp CRM integration lets you keep your contact data in your CRM and audience information in Mailchimp synchronized with one another. Some products also allow users to monitor campaign activity and gain purchase insights from their CRM. While Pipedrive received the highest score in our comparison, other products could be a better fit depending on budgetary needs, like a free integration, or feature requirements, like two-way data sync.