If you’re considering starting a podcast, now is a good time to get started. There are 57 million people in the US listening to a podcast every month. In addition, 25 percent of Americans between the ages of 12 – 55 listen to three podcasts every week on average. Podcasting is quietly growing, and that’s good news for you as an aspiring podcaster.
Like any other project, podcasting requires upfront planning and preparations before you begin. In this article, we will provide you with a comprehensive guide on how to start your own podcast.
Define Your Purpose
Determine Your Audience
- Cost-Efficient Option-using the computer you already have and its built-in microphone, you can record and edit a basic podcast for free. You can also register onSoundCloudto get free three-hour podcast hosting. However, you will still require a website and a web hosting service, but you can minimize these costs while you get started.
- Starter Pack-to improve the quality of your podcasts, consider investing in some of the basic equipment used by podcasters who are just starting out. With a budget of $600, you can get quality entry-level gear including a laptop, microphone, headphones, stand and boom arm, and shock mount.
- Business Option- 除了上述设备外，虚拟助手还可以帮助您培养您的内容，以便您可以专注于写作和录制播客。
“Anyone interested in starting a podcast will need to invest in the proper equipment – a website, a substantial microphone, a Skype account, podcasting hosting, a good pair of earphones, and Canva to design your promo images.”
Proper equipment can range widely in price. Let’s look at some options below.
我们建议尽可能多的你的预算分配you can to your microphone as it will have the most impact on your podcasts’ sound quality. You need something that effectively cancels background noises while providing broadcast quality that is free from delay or echo.
Unlike video editing, audio editing does not require a lot of processing power. Therefore, you can use any Windows, Mac, or Chromebook computer. If you do need a new computer, then we recommend investing in one with decent memory and processing power for good overall performance. A quad core machine with 2 GHz of processing power, 4GB of memory, and 500GB of hard disk storage should do the job. Laptops with good components can费用不到300美元。If you want to invest in top of the line machines, you need to pay around$400-$1,000。
耳机come in handy when recording as some people feel more comfortable listening to their voice while doing a show. It’s also absolutely necessary when conducting a remote interview so that you can hear your guest. Considering that headphones do not affect the recording sound quality, an entry-level option should suffice.
说到音频编辑,您还需要软件that can eliminate background noise, cut out unwanted sounds, and add background music among other functions. Audio editing software licenses range from as low a $20 for basic applications to as high as $900 for pro-level licenses, but there’s a free application available for newbie podcasters that offer many of the same features as paid options.
Audacityis an open-source audio software for recording and editing. It offers multiple features such as recording live audio, splicing, editing, and converting files into various formats. Best of all, it’s free.
Your website will serve as your primary marketing tool. This is where your audience can have direct access to your podcasts and articles. Plus, it can help you generate more revenues through banner ads and affiliate links. Which website host you choose will depend on your budget and how much traffic you expect it to receive, but there are many economical options available.
Even though you have a website with a hosting service that lets you store files, it’s still recommended that you get a different host for your podcasts. Podcasts can take up hundreds of megabytes in storage depending on length. Eventually, you will encounter storage or bandwidth issues if you choose to host your podcasts on your web host.
Step 3: Record and Edit Your Podcast
The specific details of recording and editing your podcasts may vary depending on your chosen tools and software; however, the general process is more or less the same. Once you have all the necessary equipment, you can follow these steps to start recording your podcasts:
- Set and test the input volume of your microphone.
- Open your audio recording and editing software — for example, Audacity. Before you start recording, make sure the software is set to record from your chosen microphone.
- Delete sections of your recording where you made mistakes.
- Use the leveling feature of your software to correct areas where the volume may be louder than others.
As you record each podcast, you might ask yourself whether you have enough material for more than one episode. If you get into this position, you might be tempted to release episodes ahead of schedule. Anand Bhatt of Al & Anand Crack Hollywood Podcast chimes in on the issue:
Step 4: Submit Your Podcast on iTunes
After recording a few episodes, you are ready to share your podcasts.Apple的iOS播客应用程序是世界上最大的播客播放器，占市场的60％至70％。这就是为什么许多播放者声称iTunes'Podcast目录是唯一重要的目录。
Before you submit, be sure to have the following:
- Title, author, and description of your podcast
- 1400 x 1400 image file either in JPG or PNG format
- 有效的RSS Feed URL
Once you’ve completed the requirements, the next step is to optimize your podcast to improve your ranking on iTunes. While optimization will not help you appear on the home page and “New and Noteworthy” lists, it will definitely help you rank in search results. Here are few tips to improve your iTunes ranking:
- Podcast title – the title of your podcast should include two or three relevant keywords for your podcast. For instance:Steve’s Daily Show: NBA | Basketball
- 发布者名称 - 输入您的姓名并在此处遵循播客标题的格式。例如，Steve NashNBA |篮球
- Podcast描述 - 在这里写下您的播客描述，但还包括您在发布者名称和发布者标题中使用的相同关键字集。
- Podcast title and description – also include the same set of keyword terms here.
Another way you could influence your ranking on iTunes is to increase the number of comments and reviews of your podcasts. Many podcasters find it difficult to get reviews because their audience often listens while on the go. However, there are ways to motivate your listens to spend a few minutes to leave a review.
You can run contests where you pick a one random reviewer per episode to win a prize such as a session of your service or exclusive content. You can also solicit reviews at the end of each episode to remind your listens to spend some time writing a few words about your show.
The more downloads your podcast gets, the better chances you have in ranking.
Invite Listeners to Subscribe
While you may have some great podcasts saved on a hosting service or submitted to iTunes, no one will know they exist until you market them. You need to find an audience and let them know that your show offers something valuable to them. It’s a tall order for someone just starting out, but it’s not impossible. In this section, we provide some tips on how you can build an audience for your podcast.
Have your VA look for other podcasters who can add value to your target audience. Send an email that lets these podcasters know what your show is all about with an invitation to be a guest on your show. You can also add that you’d be happy to guest on their podcast in return.
Justin Kerby, Host,Mind Your Marketingagrees:
“Featuring other podcasters on your show, going on other podcasts as a guest, paying to amplify your podcast and soliciting reviews can all help grow your audience. It takes time, but as we learned at Mind Your Marketing, it’s worth it.”
It’s a win-win situation that savvy podcasters will always consider.
Transcribe and Optimize
我们建议使用Google AdWords'Keyword Planning toolto help you find words and phrases sought by your audience.
Once you’ve identified the right keywords, use them in the following sections of your article:
- Alt text of images
There are WordPress plugins that can help you optimize your articles and get them to rank on Google, such asYoast。With SEO, you are helping to maximize the chances of your potential audience finding your podcast in their searches. It’s almost as important as the content itself.
Promote Episodes on Instagram
Instagramhas 800 million monthly users and 500 million active daily users. The social media platform generates a lot of attention, which you want to divert some of to your podcast.
您可能会想知道如何在照片共享应用程序上浏览音频文件。Theartofcharm.gives us a good idea how. The personal development website uses an appealing graphic and includes a quote from the podcast on top of it to capture the audience’s attention. Then, they provide the main idea of an episode in the caption along with the episode title. More importantly, they have a call to action that encourages the viewer to click the link on their bio to access the episode.
This is a simple marketing strategy that can increase brand awareness and direct traffic to your website.
Jeremy Slate, Co-Founder at命令您的品牌媒体在各种社交媒体平台上呼吁市场上市场：
“In terms of marketing your podcast, it’s important to be on as many social platforms as possible, Twitter and Facebook send the most traffic. It’s also important to fool these platforms where possible as algorithms of most want to keep you on a platform. Sharing things such as links will rank lower on a site than things such as long-form text and images. Figure out creative ways to use images and long-form text to drive traffic to your episodes.”
You may be recording your episodes because you love doing it; but, of course, it’s still great to generate some income from your investment in energy and resources. But before you monetize your website, Halelly Azulay, a Facilitator and Speaker atThe TalentGrow Show建议您应该使您的主要目标进行播客：
When you feel ready for monetization, you can pursue various options below:
- A 15-second pre-roll can generate $18 per 1000 impressions or listens
Generating $43 per episode doesn’t sound like a lot. However, if you manage to get 10,000 listens per episode, that’s already $430. If you do it for 30 days a month, that’s $12,900. This is the formula that helps popular podcasters make a living out of podcasting.
You will eventually find products and services that offer value to your listeners. You can monetize that by using affiliate links.
Instead of mentioning sponsors on your podcast, you can create a quick video, audio recording, or article to promote the product or service. Then, include the link at strategic locations in your content. You generate income every time a listener visits your affiliate’s site and purchases a product. Pat Flynn ofSmartPassiveInd.通过促进Bluehost到他的观众来获得很多会员资金。他如此成功的是，Bluehost在他们的网站上创建了一个页面，以给Flynn的粉丝特别优惠。
In his November report,Pat Flynn.从他的Bluehost联盟营销计划中产生了33,075美元的收入。雷竞技app
当您生成免费播客时，您最终将创建足够的有价值的内容，您可以成为书籍或电子书。创造者HackTheEntrepreneur.com, Jon Nastor, did something similar. He used some segments of his podcasts and combined them with new content to create his book. The book’s journey doesn’t end there. He converted it into an ebook and made it a lead generator for his email marketing campaign, bringing his content full-circle.
播客is a growing field with millions of listeners. Before you start podcasting, however, you must consider costs, licenses, advertising, and monetization. You need around $1,000 to get started on equipment and licenses. In addition, you have to spend a little bit more on marketing so your audience can find you. Keep producing quality content, and you may eventually find sponsors and affiliates to help you generate income. With the help of this guide, you can work on making your podcasting business a success.